Ocean Blue Kāwai Rahua o te Whakakiko: Puokotanga Kai Waipiro nā Jingzhang Xiao and Dongyan Ruan

Ko te hoahoa Ocean Blue Kāwai Rahua o te Whakakiko: Puokotanga Kai Waipiro nā Jingzhang Xiao and Dongyan Ruan he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2023

Ocean Blue Kāwai Rahua o te Whakakiko: Puokotanga Kai Waipiro

nā Jingzhang Xiao and Dongyan Ruan

Kiritaki: Jiangsu Yanghe Distillery Co., Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

20,223

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #142370

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Ocean Blue Kāwai Rahua o te Whakakiko: Puokotanga Kai Waipiro

Tuhinga Pukapuka: Ko Ocean Blue he hoahoa puokotanga mō tētahi waipiro baijiu. Ko te ahua o te ipu e whai ana i ngā ritenga o te takapiri Fibonacci, e homai ana i tētahi hanga taurite me te kori e māmā ana ki te pupuri me te whakatuwhera. Ko te wāhanga runga kua oti i ngā korakora kōura e whakamahara ana ki te onepū takutai moana, ā, ko te wāhanga raro kua tae ki te tae kikorangi moana. Ka whakamahia te tā kohatu konumohe, te hanga kanohi-ngeru me te whakairo pupuhi hei whakapai ake i te ānuku o te mata. Ko te pouaka o waho he mea hanga mai i te pepa papa hina me te taha o roto he papa mā, he papa huka me tētahi pōniho whatu whīraruhi. He pūnaha waehere e hono ana i ia ipu, pouaka me te take hei āwhina i te tiaki i te hua mai i te tinihanga.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Ocean Blue Kāwai Rahua o te Whakakiko: Puokotanga Kai Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Ocean Blue Kāwai Rahua o te Whakakiko: Puokotanga Kai Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Ocean Blue Kāwai Rahua o te Whakakiko: Puokotanga Kai Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Inenga & Pēketanga: 140mmx115mmx320mm，
Tūtohu: crafts, Baijiu, spirit, packaging, art
Hangarau Whakanao: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Wero Hoahoa: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Rangahau: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Whakaaweawe: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Roanga o te Kaupapa: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Rerenga Mahi: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Ngā Mema o te Rōpū: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin