Pet Pet Ngā Hua Waitohu nā Antonia Skaraki

Ko te hoahoa Pet Pet Ngā Hua Waitohu nā Antonia Skaraki he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2023

Pet Pet Ngā Hua Waitohu

nā Antonia Skaraki

Kiritaki: Pet Pet

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

31,937

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #141273

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pet Pet Ngā Hua Waitohu

Ko tēnā tangata, ko tēnā kararehe kāinga hoki, he tuakiri tōnā ake, he huānga motuhake, he āhuatanga ake tōnā. Ko ia kararehe kāinga, he āhua tōnā ake, he wairua, he kare-ā-roto, me ngā hiahia. Mā te wairua pāpori māmā, ngā rārangi māmā, ngā āhua, ngā hoahoa, me ngā whakaahua mōhiohio, i hanga ai te hoahoa i te tohu o tētahi whanaungatanga e kī ana i te aroha. Nā ngā kare-ā-roto i ārahi i te hoahoa kia whakaritea te whakaaturanga o tētahi wā, me te hanga i tōna tohu, i tōna tuakiri. E haere ana te hoahoa i roto i ngā tikanga o te toi pop, nā te mea ko te māmā hoki tōna tohu motuhake.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Pet Pet Ngā Hua Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Pet Pet Ngā Hua Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Pet Pet Ngā Hua Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
Inenga & Pēketanga: Plastic doypack Width 140mm x depth 60mm x Height 210mm
Tūtohu: Rebranding, packaging design, packaging, pets
Hangarau Whakanao: The materials use for the packaging are plastic doypacks.
Wero Hoahoa: The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
Rangahau: For this project there was no research.
Whakaaweawe: The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
Roanga o te Kaupapa: The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
Rerenga Mahi: After the brands packaging redesign the new packages had a better optical impact to the clients.
Ngā Mema o te Rōpū: Creative Director - Antonia Skaraki
Art Director - Valia Alousi
Whakamana Whakaahua: Image #1: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #2: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #3: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #4: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #5: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)