Ko te hoahoa Alfa Honey Tākai nā Antonia Skaraki he kaitoa whakahirahira o te 2023 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2023

Alfa Honey Tākai

nā Antonia Skaraki

Kiritaki: Fragiadakis

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Alfa Honey Tākai

E whakawhiti ana te whānau Fragiadakis i te mātauranga me te aroha mō te honi ki tētahi wheako Alpha. Ko tā te taiao e tuku ana, kia tīmata Hōu anō te tangata! I roto i te pū arapū Kariki, ko "Alpha" te pū tuatahi me te waitohu tūtahi o te whakawhitiwhitinga kōrero. I te hiahia nui ki ngā āhuatanga motuhake o te hua, kua hoahoa ngāwari rawa atu, kia kōrero te honi mōna ake. Mā te oko karāhe mārama me te momotuhi tuhi-ā-ringa, e rite ana ki te honi e maturuturu ana.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Alfa Honey Tākai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Alfa Honey Tākai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Alfa Honey Tākai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Obsessed with the exceptional characteristics of the product, the design is as simple as possible, letting the honey speak for itself.
A transparent glass jar and a handwritten typography, resembles the dripping honey.
The honey comes out of the jar and creates the logo, indicating that there is nothing more to communicate than the purity of the product. Less is more!
Tūtohu: Packaging design, honey
Wero Hoahoa: In the Greek alphabet, “Alpha” is the first letter and the initial imprint of communication.
It is the "Beginning" of everything. The first taste, the first smell, the first experience that is etched in our memory forever. It's the way we know the world.
Fragiadakis family transforms knowledge and love for honey into an Alpha experience.
It’s what nature offers, so we can begin Anew!
Whakaaweawe: Words that communicate quality, and quality can only be shown through the pure, raw and natural characteristics of one of the most important substances that nature can provide, honey.
Roanga o te Kaupapa: The project started in July 2021 in Athens and finished in January 2022 in Athens, and was released on the market in Greece and Germany in May 2022.
Ngā Mema o te Rōpū: creative director: Antonia Skaraki
art director: Andreas Deskas