Ko te hoahoa The Wine Barrel Xmas Kōpaki Putanga Raupapa nā Antonia Skaraki he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.
RinoTakai· 2023
The Wine Barrel Xmas Kōpaki Putanga Raupapa
Kiritaki: Wine Gre Ltd
Kaitoa o te A' Design Award Rino i te Wāhanga Takai
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #141255Te Hoahoa
Mō The Wine Barrel Xmas Kōpaki Putanga Raupapa
Nā te Taiao i hoahoa tēnei pāera iti. I whakarite ia i tana pāti, ā, i kōwhiri i tēnei hei whetū. Ko te pāera, i tangohia mai i ōna ringaringa mākutu, i waiho ki tana whakaaweawe, ā, i hanga tahi rāua i te mākutu o te Kirihimete. "He Mākutu mai i te Pouaka!" Ahakoa te māmā o te āhua, he uaua te kaupapa, nā te mea i whai ngā kaihanga kia whakahaere i tētahi hoahoa kōpaki rerekē rawa mā te tāpiri i ngā āhuatanga hākari. Ko tō rātou whakaaro nui, kia noho tōtika ki te whakaaro ātaahua whānui, kāore e pēhea kē atu ana i tērā.
Te Whakamihi
Mō te A' Design Award Rino
Ko The Wine Barrel Xmas Kōpaki Putanga Raupapa te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko The Wine Barrel Xmas Kōpaki Putanga Raupapa he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a The Wine Barrel Xmas Kōpaki Putanga Raupapa mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- It was nature that decided to design this little barrel. She organized her party and chose it to be the star. The barrel, taken out of her magical hands, was left to her inspiration and together they created the magic of Christmas. "Magic out of the Box"!
- Inenga & Pēketanga
- Width 425 mm x Depth 210 mm x Height 130mm
- Tūtohu
- Limited edition, packaging, packaging design, wine
- Wero Hoahoa
- The goal was to create a Christmas Edition for Wine Barrel.
The challenge was that we had to handle a very special packaging design, which we needed to treat with special care, as it was mandatory to keep its original aesthetic unaltered
Target group: adults 30-65 years old
We had to handle a very distinctive packaging design by adding to it festive elements. Our focus was to keep aligned with its overall aesthetic idea, without deviating it from it at all.
We managed to adopt the original packaging to the needs of a Christmas LE packaging - Whakaaweawe
- Along the first rays of the sun, she began the preparations. The coming celebration was grand, and the all senses would dance between smells, sparkles and tastes. Upon the intensity of this joy, she looked at the barrels. The wood called her to unite. She leaned on them, touched them. And then the barrels embraced nature, the forest lit up and the celebration began.
- Roanga o te Kaupapa
- The project started in October 2021 in Athens and finished in November 2021 in Athens, and was released on the market in Greece in December 2021.
- Rerenga Mahi
- This was a very distinctive packaging design with festive elements. The focus was to keep aligned with its overall aesthetic idea, without deviating it from it at all.
The packaging was adapted to the needs of a Christmas LE packaging - Ngā Mema o te Rōpū
- creative director: Antonia Skaraki
art director: Andreas Deskas
Kaitautoko
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