Wan Shan Jiu 5696 Te Tāpiritanga Waipiro Baijiu nā Zhang Yanhui

Ko te hoahoa Wan Shan Jiu 5696 Te Tāpiritanga Waipiro Baijiu nā Zhang Yanhui he kaitoa whakahirahira o te 2023 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2023

Wan Shan Jiu 5696 Te Tāpiritanga Waipiro Baijiu

nā Zhang Yanhui

Kiritaki: Wuhan Pufine Creative Technology Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

25,798

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #141116

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Wan Shan Jiu 5696 Te Tāpiritanga Waipiro Baijiu

Ko Wan Shan Jiu 5696 he hoahoa tāpiritanga mō tētahi waipiro Baijiu Hainamana kounga nui, i whakaritea mō te mākete o te ao. He āhua tapatoru tō te pounamu, he mārō, he pūmau hoki. Ka honoa e te āhua tapatoru ngā huānga whakapaipai o te hoahoanga whare tawhito o te Uru me te whakaaro o te Rāwhiti e mea ana, mā te toru e puta ai ngā mea katoa o te ao. Ka karapotia te pounamu e ngā whakaahua tairongo-toru o ngā tohu whenua rongonui o te ao, e whakaaro ake ana ki tētahi haerenga huri noa i te ao. He tohu konganuku kua whaowhaotia hei tohu i te kounga o te hua. Ka taea te pupuri me te whakaatu i te pouaka koha me te pounamu.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Wan Shan Jiu 5696 Te Tāpiritanga Waipiro Baijiu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Wan Shan Jiu 5696 Te Tāpiritanga Waipiro Baijiu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Wan Shan Jiu 5696 Te Tāpiritanga Waipiro Baijiu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Inenga & Pēketanga: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Tūtohu: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Hangarau Whakanao: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Wero Hoahoa: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Rangahau: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Whakaaweawe: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Roanga o te Kaupapa: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Rerenga Mahi: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Ngā Mema o te Rōpū: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Whakamana Whakaahua: Xiang Shasha
Wang shijie