Biblioteche di Roma Tuakiri Waitohu nā Ragu Communication

Ko te hoahoa Biblioteche di Roma Tuakiri Waitohu nā Ragu Communication he kaitoa whakahirahira o te 2022 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

KouraWhakairoiro· 2022

Biblioteche di Roma Tuakiri Waitohu

nā Ragu Communication

Kiritaki: Sistema Biblioteche di Roma

Kaitoa o te A' Design Award Koura i te Wāhanga Whakairoiro

95,370

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #140666

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Biblioteche di Roma Tuakiri Waitohu

Ko Biblioteche di Roma he tuakiri waitohu i hangaia mō te whatunga whare pukapuka tūmatanui o te tāone o Rōma. Ko tēnei tuakiri he tohu i te huritau rua tekau mā rima o te pūnaha whare pukapuka, ā, ko tōna whāinga he whakaatu i te auahatanga me te wātea ki te katoa. I whakaatuhia e te moko tawhito he pukapuka kua kati e takoto ana ki tōna taha. Ko te tohu hou he pukapuka tuwhera, ka taea hoki te pānui hei reta tuatahi o te ingoa. He mā, he matua te tohu whakairoiro. Ka whakamahia te tuakiri ki te pūnaha tuhinga tari, ki ngā pānga matihiko, ki te whakatairanga, ki ngā pāpāho o waho me ngā tohu ārahi.

Te Whakamihi

Mō te A' Design Award Koura

Ko Biblioteche di Roma Tuakiri Waitohu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Biblioteche di Roma Tuakiri Waitohu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Biblioteche di Roma Tuakiri Waitohu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Inenga & Pēketanga: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Tūtohu: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Hangarau Whakanao: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Wero Hoahoa: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Whakaaweawe: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Roanga o te Kaupapa: The project began in Rome in January 2021 and was delivered to the client in April 2021
Rerenga Mahi: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Pātene: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Ngā Mema o te Rōpū: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Whakamana Whakaahua: Ragu Communication