Half Production Ko Te Tohu Tohu nā Chin Hock Cong

Ko te hoahoa Half Production Ko Te Tohu Tohu nā Chin Hock Cong he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2022

Half Production Ko Te Tohu Tohu

nā Chin Hock Cong

Kiritaki: Creator Design Studio

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #140291

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Half Production Ko Te Tohu Tohu

Ko te Half Production he whare whakaahua me te whare whakaataata. Ko te toenga o te rama me te atarangi he mea e rapu tonu ana ratou. I tenei wa, ka rite ano tenei ki to raatau whakaaro mo te oranga. Ko te kapo i te taurite i waenga i te haurua me te ki tonu he rite tonu ki te ngakau whakaiti me te pupuri i te ako, te taurite i waenga i te mahi me te mahi auaha. Ko te tohu he mea whakaawe i te mahi o te ringihanga wai. Ina ki tonu te karaihe, karekau he waahi hei whakapai ake. Ko te mahi o te ringihanga wai te ahua he mea e whaia ana e matou. Kia haehaa, kia ako tonu.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Half Production Ko Te Tohu Tohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Half Production Ko Te Tohu Tohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Half Production Ko Te Tohu Tohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tūtohu: Branding, Graphic Design, Visual Identity
Hangarau Whakanao: Visual Identity Design.
Wero Hoahoa: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Rangahau: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Whakaaweawe: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Roanga o te Kaupapa: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Rerenga Mahi: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Pātene: Copyrights belong to Creator Design Studio, 2021-2022.
Ngā Mema o te Rōpū: Chin Hock Cong
Whakamana Whakaahua: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021