The Tridea Project Pukapuka nā Lisa Winstanley

Ko te hoahoa The Tridea Project Pukapuka nā Lisa Winstanley he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Tā me ngā Pāpāho Whakaputa.

HiriwaTā· 2022

The Tridea Project Pukapuka

nā Lisa Winstanley

Kiritaki: Lisa Winstanley

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Tā

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #139124

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō The Tridea Project Pukapuka

Ko tenei pukapuka, The Tridea Project: Culturally Diverse Co-Creation, e tuhi ana i te ahua o te waitohu me ona whanaketanga o muri mai. E toru nga upoko o nga korero, tuatahi he tirohanga whanui mo te kaupapa me tona kaihanga. Tuarua he aratohu mo te waitohu me te tuatoru he tuhinga roa, e matapaki ana i nga uara o te waitohu mo te whakauru me te kanorau, ko enei e rua nga mea tino nui ki tenei kaupapa rangahau 4 tau. He mea hanga te hoahoa pukapuka me te whai whakaaro ki nga taonga, a kua whakaarohia ia waahanga me te whakaaro hei tohu kupu whakarite i nga uara kaupapa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko The Tridea Project Pukapuka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko The Tridea Project Pukapuka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko The Tridea Project Pukapuka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This book documents the Tridea Project's brand conception and evolution. Culminating in a visual essay discussing the brand values of inclusion and diversity, which have been pivotal factors to this 4-year research project. The book design has been crafted with materiality in mind and each aspect has been considered and contemplated to metaphorically represent the project philosophy.
Inenga & Pēketanga: The overall book is Size: 250mm (w) x 315mm (h) (closed)
Cover - 135gsm colourplan (amethyst) over 2mm board
Endpaper - 135gsm colourplan (amethyst)
Text - 170gsm maple bright
Tūtohu: Book, Design, Collaboration, Co-creation, Ethical
Hangarau Whakanao: The book is cloth bound in using fabric from the main colour palette purple to represent creativity and mystery. The text is debossed and printed in a metallic pink foil, again from the main colour palette to represent love and kindness but the metallic finish adds a touch of magic and playfulness, creating reflection and distortion, much like the surrealist notions this project is inspired by. The cover of the book forms a horizontal triptych, to hint at the Tri aspect of the project. Three ideas, three artists, three layers of meaning and creativity.
Wero Hoahoa: The project is inspired by The Exquisite Corpse, a method of collaging numerous designs by several artists into one collaborative composition. A creative mash-up, with international participants collaborating to produce one multicultural creative piece. Think of it like a design relay race. The artworks generated are displayed on the online gallery and subsequently sold as high-resolution downloads. All profits from the sales will be donated to the partnering Singaporean charity TWC2; Transient workers Count Too; thus, coalescing international creative communities, building bridges, and providing a channel for diverse collaboration
Rangahau: This project explores alternative methods of image production and consumption with a view to exploring diverse and ethical co-creation practices in a virtual space.
Whakaaweawe: The Tridea Project and was borne from the desire to address our societies divisions through collaborative creative practice. Tridea’s overarching aim is to promote inclusion, collaboration, and altruism as a counter to these divisions. This project embraces social & cultural diversity by inviting creatives from around the world to participate in an international collaborative form of the Surrealist parlour game, ‘The Exquisite Corpse‘.
Roanga o te Kaupapa: The project started in March 2018 in Singapore and finished in January 2022 in Singapore.
Rerenga Mahi: The three layered cover of the book provides both practical navigation and visual metaphor.
Pātene: Not applicable
Ngā Mema o te Rōpū: Lisa Winstanley: Lead Designer / Art Director
Lisa Peh Jiaxian: Photographer
Whakamana Whakaahua: Image #1: Photographer Lisa Peh Jiaxian
Image #2: Photographer Lisa Peh Jiaxian
Image #3: Photographer Lisa Peh Jiaxian
Image #4: Photographer Lisa Peh Jiaxian
Image #5: Photographer Lisa Peh Jiaxian