Ko te hoahoa BTY Brand Identity Waitohu me ngā Whakamahinga nā Etude Digital he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2022

BTY Brand Identity Waitohu me ngā Whakamahinga

nā Etude Digital

Kiritaki: BTY Group

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #138763

Tūhura Ināianei Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō BTY Brand Identity Waitohu me ngā Whakamahinga

Ko te BTY Brand Identity he kaupapa waitohu me ngā whakamahinga i hangaia mō te BTY Group. Ko te tohu waitohu he whakamāoritanga tātari me te pāngarau o te wā e tukuna ai te rā gennaker. Ko te hoahoa e whakaatu ana hoki i te porohurihuri i mauria mai e te rā gennaker ki ngā whakataetae poti rā. Ko te tohu e tohu ana i tētahi āpōpō e arahina ai te hangarau e te tangata. Neke atu i te 300 ngā whakairoiro pene i mua i te whakapaitanga i roto i ngā pāpāho matihiko tae noa ki te tae ki te āhuahanga i whakaarohia. Ko te pango te tae matua, e tautokona ana e ngā tae kanapa. Ko te āhua pango me te mā e whakarite ana i te tāruatanga ngāwari ki runga i te maha o ngā papa.

Te Whakamihi

Mō te A' Design Award Parahi

Ko BTY Brand Identity Waitohu me ngā Whakamahinga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko BTY Brand Identity Waitohu me ngā Whakamahinga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a BTY Brand Identity Waitohu me ngā Whakamahinga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Inenga & Pēketanga: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tūtohu: logo, brand identity, logomark, symbol, graphics, layout
Hangarau Whakanao: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Wero Hoahoa: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Rangahau: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Whakaaweawe: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Roanga o te Kaupapa: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Rerenga Mahi: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Ngā Mema o te Rōpū: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer