Amplifying Identity Primary Function: Te Hoahoa Roto o te Tari nā DB and B Pte Ltd

Ko te hoahoa Amplifying Identity Primary Function: Te Hoahoa Roto o te Tari nā DB and B Pte Ltd he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

HiriwaRoto Whare· 2022

Amplifying Identity Primary Function: Te Hoahoa Roto o te Tari

nā DB and B Pte Ltd

Kiritaki: DB&B Pte Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Roto Whare

17,022

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #137777

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Amplifying Identity Primary Function: Te Hoahoa Roto o te Tari

Book Text: Ko Amplifying Identity he hoahoa roto tari kei Asia Square i Singapore. E toru ngā papa o te wāhi mahi, ā, e 9,300 mita pūrua te rahi o te horahanga katoa. E rima tekau ngā wāhi mahi ngātahi me ngā rūma hui nunui e rima kua tohatohatia ki ngā papa hei tautoko i te mahi ngāwari me te mahi ranu. Kua whakamahia ngā whakaahua taiao ritenga ki ngā ara whāititanga me ngā wāhi pakitara hei whakaatu i te ahurea o te kamupene, ngā mātāpono ārahitanga me te hītori. Ka whakamahia ngā whāriki i hangaia mai i ngā rawa toitū, te peita hau para paruparu koroni iti, me te whakamaramatanga ā-rohe hei whakaiti i te pānga ki te taiao.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Amplifying Identity Primary Function: Te Hoahoa Roto o te Tari te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Amplifying Identity Primary Function: Te Hoahoa Roto o te Tari he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Amplifying Identity Primary Function: Te Hoahoa Roto o te Tari he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Inenga & Pēketanga: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tūtohu: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Hangarau Whakanao: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Wero Hoahoa: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Rangahau: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Whakaaweawe: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Roanga o te Kaupapa: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Ngā Mema o te Rōpū: Ricardo Celis
Victor Wong
Whakamana Whakaahua: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/