Jing Yin Li Hoahoatanga Tuakiri Waitohu nā Sxdesign

Ko te hoahoa Jing Yin Li Hoahoatanga Tuakiri Waitohu nā Sxdesign he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2022

Jing Yin Li Hoahoatanga Tuakiri Waitohu

nā Sxdesign

Kiritaki: Jing Yin Li

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

16,200

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #137545

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Jing Yin Li Hoahoatanga Tuakiri Waitohu

He tuakiri waitohu a Jing Yin Li i hoahoatia mō tētahi waitohu horoi me te tiaki kākahu i te mākete o Haina. I hangaia te waitohu mai i ngā āhua hangahanga ngāwari, ngā tapawhā me ngā porowhā hauwhā, kua whakaritea ki ngā rārangi e whā. E toru o ngā rārangi ka hanga i ngā reta J, Y me te L, ko ngā piha tuatahi o te ingoa waitohu. Kua whakararangihia ngā āhua kia rite tonu me te hangai ōrite hei tohu i te pono me te ū. Ko te tae waitohu he whakarite ōrite i waenga i te whero me te waiporoporo, e pā ana ki te kēmu Hainamana o mua me ngā taonga rākau tinitini whero. Ka noho mārama tonu te waitohu i te rahi iti rawa o te 6 ki te 12 mirimita.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Jing Yin Li Hoahoatanga Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Jing Yin Li Hoahoatanga Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Jing Yin Li Hoahoatanga Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Inenga & Pēketanga: Minimum size of logo: 6mmx12mm
Tūtohu: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Hangarau Whakanao: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Wero Hoahoa: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Rangahau: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Whakaaweawe: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Roanga o te Kaupapa: July to November, 2021, at Beijing, Shenzhen
Rerenga Mahi: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Pātene: Sxdesign
Ngā Mema o te Rōpū: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Whakamana Whakaahua: Sxdesign