MTN Dew Cake-Smash Te Tākai Inu nā PepsiCo Design and Innovation

Ko te hoahoa MTN Dew Cake-Smash Te Tākai Inu nā PepsiCo Design and Innovation he kaitoa whakahirahira o te 2022 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2022

MTN Dew Cake-Smash Te Tākai Inu

nā PepsiCo Design and Innovation

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #137254

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō MTN Dew Cake-Smash Te Tākai Inu

Ko MTN Dew Cake-Smash he tākai mō tētahi inu ngāwari reka keke i whakaputaina mō te wā poto noa. I hangaia te reka nei hei whakamaumahara i te wairua o ngā whakanui ngātahi pēnei i ngā rā whānau, ngā mārena me ngā tohu paetahi. E kōrero ana te hoahoa nei mō ngā huihuinga nui i pahemo noa, ā, e whai ana kia hōmai he wairua tūmanako me te hari koa. I whakawhanakehia tētahi ao ataata o ngā kiripuaki kānara hihiko mō ngā whakairoiro o te tākai me te whakamahinga matihiko. E tohu ana ngā kiripuaki kānara i tētahi hunga kua huihui ki tētahi pāti. E pōwhiri ana te tākai i ngā kaihoko kia whakanui anō i tētahi kaupapa.

Te Whakamihi

Mō te A' Design Award Koura

Ko MTN Dew Cake-Smash Te Tākai Inu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko MTN Dew Cake-Smash Te Tākai Inu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a MTN Dew Cake-Smash Te Tākai Inu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Whakaaweawe: The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Pānuitia te Pānui Pāpāho

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