Ko te hoahoa Bubly Bounce Mahi Matua: Te Kōpaki Waipiro nā PepsiCo Design and Innovation he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.
RinoTakai· 2022
Bubly Bounce Mahi Matua: Te Kōpaki Waipiro
nā PepsiCo Design and Innovation
Kaitoa o te A' Design Award Rino i te Wāhanga Takai
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #137233Te Hoahoa
Mō Bubly Bounce Mahi Matua: Te Kōpaki Waipiro
Kōrero Pukapuka: Ko Bubly Bounce he hoahoatanga kōpaki mō tētahi rārangi wai kōpupū kua whakaurua ki te waffeina. Ka whakawhānui te kōpaki i tētahi rārangi wai kōpupū kua noho kētia, ā, ka tohu i te tāpiritanga o te waffeina me te kore neke ki te reo ataata o ngā inu kaha. E pupuri tonutia ana ngā tae māia, kanapa, ngā pupuku, ngā mihi ngāwari me ngā ataata menemene, kia mau tonu ai te ngāwari o te mōhiotia o te waitohu. E whakaputa ana hoki te hoahoa i te whakamahinga o ngā reka e rua i roto i te inu kotahi. Ko te whāinga o tēnei pūnaha kia whakaaweawe i ngā kaihoko o nāianei me te tū motuhake i runga i te papa hokohoko.
Te Whakamihi
Mō te A' Design Award Rino
Ko Bubly Bounce Mahi Matua: Te Kōpaki Waipiro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Bubly Bounce Mahi Matua: Te Kōpaki Waipiro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Bubly Bounce Mahi Matua: Te Kōpaki Waipiro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- When bubly™ first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine/energy category is growing rapidly, and this is reflected in the sparkling water category, as well. To tap into that growing market, PepsiCo created bubly bounce™. Now, the bubly bounce line extension offers all the fun and flavor of bubly with just a kick of caffeine and the addition of dual flavors.
- Whakaaweawe
- The Design Team’s strategy for bubly bounce was to create a system that differentiated from the base portfolio and communicated the addition of just a kick of caffeine, without leaning too far into “energy” territory. It was important to maintain the instantly recognizable equity of the bubly brand: bold and bright colors, bubbles, clever greetings and smiles. bubly bounce needed to resonate with current bubly consumers and clearly stand out on shelf amongst the competition.
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