Across Pānui nā Xuguang Zhu and Chao Yang

Ko te hoahoa Across Pānui nā Xuguang Zhu and Chao Yang he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2022

Across Pānui

nā Xuguang Zhu and Chao Yang

Kiritaki: Zhejiang Sci-Tech University

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

41,168

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #136202

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Across Pānui

Ko Across he pānui i hangaia mō tētahi hui toi matihiko e whakatapua ana ki te toi toka o ngā Maunga Helan i Haina. Kua tāia te pānui ki runga i te rauemi lenticular. Ko tētahi āhua e whakaatu ana i te tauira taketake o te Maunga Helan, ā, ko tētahi atu e whakaatu ana i te tauira matihiko hou o taua tauira anō. I te huringa o te koki mātakitaki, ka ngaro haere te tauira tawhito, ka puta mai te tauira matihiko. I peita te āhua tuku iho ki te ranunga o te waituhi, te tī, te kirātira me te puehu koura, i whakamahia mā te tāpoi kia hangaia he kakano rite ki te toka. Ko te whāinga o Across he tiaki, he tuari i tētahi ahurea tawhito e mōrearea ana.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Across Pānui te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Across Pānui he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Across Pānui he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Inenga & Pēketanga: Poster: 1855mm*30mm*465mm
Tūtohu: Chinese tradition, internationalism, rock art, cultural relics
Hangarau Whakanao: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Wero Hoahoa: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Rangahau: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Whakaaweawe: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Roanga o te Kaupapa: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Rerenga Mahi: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Ngā Mema o te Rōpū: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang