Gift of Huangyao Te Mahi Matua: Te Whakakopaki Ranu nā Jie Yang

Ko te hoahoa Gift of Huangyao Te Mahi Matua: Te Whakakopaki Ranu nā Jie Yang he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2022

Gift of Huangyao Te Mahi Matua: Te Whakakopaki Ranu

nā Jie Yang

Kiritaki: Decelent

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

12,137

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #136027

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Gift of Huangyao Te Mahi Matua: Te Whakakopaki Ranu

Ko te Kōpaki Kai a Huangyao he hoahoa whakakopaki koha mō tētahi ranu whakareka i hangaia i te tāone tawhito o Huangyao, Guangxi, Haina. E toru ngā papa pepa whakairo kōpurihanga kua whakatakotoria kia tū tētahi i muri i tētahi, kia hanga ai he āhuatanga toru-ahanoa. Ko te papa o waho e whakaatu ana i ngā whare kūwaha, ngā arawaha, me ngā piriti. Ko te papa waenga e whakaatu ana i ngā whare tirotiro me te noho a ngā tāngata o te rohe. Ko te papa o roto e whakaatu ana i ngā maunga me ngā awa. Ko tēnei whakatakotoranga e whakamahara ana ki tētahi kāinga marae Hainamana tuku iho. Ko te hipoki o te pātara kua hangaia kia rite ki te ara kōhatu kikorangi. Ko te pepa ngahoro te rawa matua e whakamahia ana.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Gift of Huangyao Te Mahi Matua: Te Whakakopaki Ranu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Gift of Huangyao Te Mahi Matua: Te Whakakopaki Ranu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Gift of Huangyao Te Mahi Matua: Te Whakakopaki Ranu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
Inenga & Pēketanga: The outer package is 75 mm thick, 380 mm long and 150 mm wide.
Tūtohu: Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
Hangarau Whakanao: The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
Wero Hoahoa: 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing.
Rangahau: This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
Whakaaweawe: Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
Roanga o te Kaupapa: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
Rerenga Mahi: Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
Ngā Mema o te Rōpū: Jie Yang