From the Forest of Rusk Kōpaki Paramanawa nā Shoichiro Takei and Eriko Kunikata

Ko te hoahoa From the Forest of Rusk Kōpaki Paramanawa nā Shoichiro Takei and Eriko Kunikata he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2022

From the Forest of Rusk Kōpaki Paramanawa

nā Shoichiro Takei and Eriko Kunikata

Kiritaki: Yamazaki Baking Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

27,396

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #133393

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō From the Forest of Rusk Kōpaki Paramanawa

Nō te Ngahere o te Rusk he hoahoa kōpaki mō tētahi paramanawa rusk e hokona ana i ngā hokomaha me ngā toa hoko nui i Hapani. Ka takea mai te hoahoa i te ao o tētahi pukapuka whakaahua, ā, ka whakaatu i ngā kararehe e noho ana i te Ngahere o te Rusk. Ka hangaia ia āhua kararehe mai i te rusk tonu, ka tangohia hei whakaahua o te hua tūturu, kaua he mea hanga mā te whakairoiro rorohiko. I whakaritea te rahi o ngā karu, te ihu me te māngai mā te mirimita kia mīharo ai ia āhua. Ko te inenga o te kōpaki he 140 mā te 210 mā te 40 mirimita. Ka taea te tāpiri kararehe hou i te wā e whakauruhia ana ngā reka hou.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko From the Forest of Rusk Kōpaki Paramanawa te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko From the Forest of Rusk Kōpaki Paramanawa he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko From the Forest of Rusk Kōpaki Paramanawa he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This affordable product features simple designs of cute animals made from traditional rusk itself, which are aimed at having maximum impact at the place of purchase and creating a sense of familiarity that makes it easy for consumers to pick up. It is manufactured by the long-established bakery located in a town, which is a regional place with abundant nature. The product’s soft image that originated in lush natural surroundings is reflected in its name and animal motifs.
Inenga & Pēketanga: W140×H210×D40
In Japan, there has been a trend to rearrange rusk dough, but this product is an orthodox rusk made from standard french bread. However, since the ingredients and techniques for baking and applying flavors are among the best in Japan, the team created the packaging design to have a strong impact in order to express the quality and simple deliciousness of the product and to make it easy for people to pick it up.
Tūtohu: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Hangarau Whakanao: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Wero Hoahoa: The most difficult part of the design process was how to turn being inexpensive into a positive feature. There are lots of ways to create accessible designs. For example, using typography to look pop, or using sizzle feeling from rusk to look tasty. This project is relatively inexpensive and the product will be sold in supermarkets and mass retailers. Also, its target audience is relatively young. For these reasons, they reflected these factors into this character design, also having in mind its new series to be launched.
Rangahau: In addition to previous product designs and its sales trends, the team also plotted strategy considering the current situation from various viewpoints, such as its target audience, expected selling area, competitor's design and popular rusk designs and the like, in order to attract new buyers.
Whakaaweawe: When designing this product rusk, the team used worldview of picture books which they also work on. After all, they thought of the narrative first, and then tried to make the character with the motif of rusk as lovely as possible. Therefore, the size of eyes, nose and mouth had to be adjusted in millimeters. The rusk used for the design basis is not CG, but actual product to be pictured and used as it is. The natural shaping unique to rusk made its character look more attractive.
Roanga o te Kaupapa: The project started in August 2018 in Kagoshima, Japan and finished in January 2019 in Kagoshima and Tokyo. The products are sold all over Japan now. Immediately after its release, the product became a hot topic on social networking sites on SNS (Twitter, Instagram and so on), with comments such as "cute" and "there are different kinds of animals". The client is considering developing different flavors in the future.
Rerenga Mahi: The design is based on the world of a picture book and features various animals that live in the Forest of Rusk. Therefore, even if various flavors are produced in the future, it is possible to create a story that can be associated with the flavor and design new animals to appear, making it easy to create a series and to develop gift items.
Pātene: Copyrights belong to KATAL SEVEN Co., Ltd.
Ngā Mema o te Rōpū: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Whakamana Whakaahua: Hiroki Ogusu(Image Photo)
Ryo Kawagoe(Products Photo)