Tsingtao Beer Primary Function: Pouaka Koha Pia nā Tsingtao Brewery Culture Media Co., Ltd.

Ko te hoahoa Tsingtao Beer Primary Function: Pouaka Koha Pia nā Tsingtao Brewery Culture Media Co., Ltd. he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2022

Tsingtao Beer Primary Function: Pouaka Koha Pia

nā Tsingtao Brewery Culture Media Co., Ltd.

Kiritaki: Tsingtao Brewery Culture Media Co.,Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

27,650

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #132955

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Tsingtao Beer Primary Function: Pouaka Koha Pia

Ko te Pia Tsingtao he pouaka koha i hangaia mō te huritau 120 o te waitohu. Ka mau te hoahoa i ngā pia Pilsner tawhito e toru, ā, e hāngai ana ki ngā hanganga motuhake o Qingdao. Ka whakakotahitia e te whakaahua ngā tohu ā-rohe me te ahurea o te waitohu, e whakaatu ana i te hononga i waenga i te waitohu me te ahurea ā-rohe. Ka horahia te kēhi o waho ki ngā taha e rua, he nekehanga i whakaawehia e te puāwaitanga o te hopi, tētahi o ngā kai o te pia. Ka whakaatuhia ngā pia ina whakatuwherahia te pouaka koha. Ka whakamahia he pepa motuhake, ā, ko te whakaputanga ka whakauru i te tā UV, te tuhi wera me te ā-tohu.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Tsingtao Beer Primary Function: Pouaka Koha Pia te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Tsingtao Beer Primary Function: Pouaka Koha Pia he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Tsingtao Beer Primary Function: Pouaka Koha Pia he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Inenga & Pēketanga: Width 276mm x Depth 90mm x Height 286mm
Tūtohu: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Hangarau Whakanao: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Wero Hoahoa: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Rangahau: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Whakaaweawe: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Roanga o te Kaupapa: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Rerenga Mahi: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Ngā Mema o te Rōpū: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu