Mamba Chiliast Tuakiri Waitohu nā Sxdesign

Ko te hoahoa Mamba Chiliast Tuakiri Waitohu nā Sxdesign he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2022

Mamba Chiliast Tuakiri Waitohu

nā Sxdesign

Kiritaki: MC basketball community

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Mamba Chiliast Tuakiri Waitohu

Ko Mamba Chiliast he tuakiri waitohu i hangaia mō tētahi hapori poihau i hangaia e ngā kaiwhaiwhai o te Mamba Mentality. Ka whakakotahi te tuakiri i ngā mema mā ngā mahi poihau, ā, ka hoatu ki a rātou he rongo o te whai wāhi, te whakapehapeha me te motuhake. Ka whakamahi te moko i te āhua o te whetū matarikitanga hei anga ataata, i hangaia e ngā reta M me te C i honoa. Ko tētahi karu kei te pokapū ataata e tohu ana i te Mamba. Ka whakamahara te whetū matarikitanga i ngā hononga tiritahi o te whakapono, te whakahaere me te pūngao. Ka taea te moko te tā, te tui, te whakawhiu rānei ki roto i ngā rahi maha.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Mamba Chiliast Tuakiri Waitohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Mamba Chiliast Tuakiri Waitohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Mamba Chiliast Tuakiri Waitohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
Inenga & Pēketanga: It can be printed, sewed or injection molded in a variety of sizes
Tūtohu: brand identity, logo, branding, mamba, basketball
Hangarau Whakanao: The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
Wero Hoahoa: To appeal to and attract Kobe fans without the use of basketball elements.
Rangahau: We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
Whakaaweawe: The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.

The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory.
Roanga o te Kaupapa: The project started in August 2021 and finished in November 2021 in Beijing, China.
Rerenga Mahi: Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality
Pātene: Sxdesign
Ngā Mema o te Rōpū: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Whakamana Whakaahua: Sxdesign