Peke ki te ihirangi
BeeHacchee Te Takohanga Matua o te Tāti nā Shingo Furusho

Ko te hoahoa BeeHacchee Te Takohanga Matua o te Tāti nā Shingo Furusho he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.


RinoTakai· 2022

BeeHacchee Te Takohanga Matua o te Tāti

nā Shingo Furusho

Kiritaki: Kiyomasa Seika Co.

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

9,974

Ngā Tae

Te Hoahoa

Mō BeeHacchee Te Takohanga Matua o te Tāti

He hoahoa kōpaki a BeeHacchee mō tētahi tāti tiihi honi. He mata ono te āhua o te pouaka, e whakamahara ana ki te whare pī, e whakaahua ana i te ariā honi. Kua hangaia te kōpaki mai i tētahi kokoraihe kotahi, ā, ko ōna nui he 224 mm te whānui, 195 mm te hōhonu, 44 mm hoki te teitei. Ko te pepa kāreti e homai ana i tētahi āhua ngāwari, whai wāhi hoki, i te mea ka tāpirihia he rārangi kōwhai kua tāia puta noa i te mata hei whakatairite. He uaua te tā i te tae kōwhai ki runga i te pepa kāreti, nā te mea ka totohu te tae ki roto i te pepa, nā reira i tonoa ai tētahi hoa mahi tā mōhio rawa atu kia tutuki ai te hua i whakaarohia.

Te Whakamihi

Mō te A' Design Award Rino

Ko BeeHacchee Te Takohanga Matua o te Tāti te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko BeeHacchee Te Takohanga Matua o te Tāti he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a BeeHacchee Te Takohanga Matua o te Tāti mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Inenga & Pēketanga
Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tūtohu
Package, cardboard, kraft paper, hexagon, sweets, cake
Hangarau Whakanao
The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Wero Hoahoa
In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Rangahau
In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Whakaaweawe
Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Roanga o te Kaupapa
A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Rerenga Mahi
This package is made of a single piece of cardboard.
Pātene
Copyrights belong to Shingo Furusho.
Ngā Mema o te Rōpū
Paper container manufacturing:KURAOKA PACKAGING SERVICE
Whakamana Whakaahua
Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.

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