Xiaofengtan Liquor Te Whakapaketanga Waipiro nā Zhu Hai and Fang Jian

Ko te hoahoa Xiaofengtan Liquor Te Whakapaketanga Waipiro nā Zhu Hai and Fang Jian he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2022

Xiaofengtan Liquor Te Whakapaketanga Waipiro

nā Zhu Hai and Fang Jian

Kiritaki: Zhu Hai, Fang Jian

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

11,098

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #131479

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Xiaofengtan Liquor Te Whakapaketanga Waipiro

Ko Xiaofengtan he whakapaketanga mō tētahi waipiro Hainamana kounga tiketike. Ko te āhua o te ipu i ahu mai i ngā ipu uku o mua i whakamahia i Haina hei rongoā waipiro, ā, kua whakaahuahia anōtia hei momo ngāwari e hāngai ana ki te hiahia o nāianei. Ko te tinana porotaka e uru pai ana ki roto i te kapu o te ringa, e māmā ai te pupuri i te ipu me te āwhina ki te ārai i te makere. Ko te taupoki kōura he rārangi poro tū ōna, ā, ka māmā te huaki. Ka hangaia e ngā ira kōura tētahi tauira ki runga i te ipu me te pouaka tapawhā pūkoro, e 130 mīrimita te whānui, 130 mīrimita te hōhonu, 135 mīrimita te teitei. He pepa pirau te pouaka, ā, mā te iti o te rahi ka whakaheke i te whakamahinga rawa.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Xiaofengtan Liquor Te Whakapaketanga Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Xiaofengtan Liquor Te Whakapaketanga Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Xiaofengtan Liquor Te Whakapaketanga Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Inenga & Pēketanga: 130mm x130mm x135mm
Tūtohu: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Hangarau Whakanao: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Wero Hoahoa: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Rangahau: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Whakaaweawe: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Roanga o te Kaupapa: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Rerenga Mahi: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Ngā Mema o te Rōpū: Hai Zhu
Jian Fang