Ko te hoahoa YaBloom Takai nā Antonia Skaraki he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2022

YaBloom Takai

nā Antonia Skaraki

Kiritaki: YaBloom

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #129350

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō YaBloom Takai

E whakaparowhia ana te inu wai mai i tētahi tikanga whakatōrea ki tētahi wheako whakaihiihi me te reka. He inu hauora hou e whakaatu tika ana i te ariā māmā o te wai whakauruhia. Ko te whakakotahitanga o ngā tae kanapa me ngā āhua rere e whakapakari ana i te ariā o te reka me te whakaora. I te wā tonu, e whakaatu mārama ana ngā ariā o te hauora me te taitamarikitanga puta noa i te whakatakototanga.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko YaBloom Takai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko YaBloom Takai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko YaBloom Takai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Transforming water drinking from a boring routine to an exciting and flavourful experience, a new health beverage was created that perfectly describes the simple concept of infused water.
Inenga & Pēketanga: Resealable doypack, height 150mm x width 90mm.
Tūtohu: water, flavour, natural, healthy, taste, infusion, bloom
Hangarau Whakanao: Craft paper, and plastic film.
Wero Hoahoa: Given the task of transforming water drinking from a boring routine to an exciting and flavourful experience, we created a new health beverage that perfectly describes the simple concept of infused water. Naming the brand Yabloom! for the sound one makes when they dive underwater (splash in English, bloom in Greek), we also communicated the simplicity of preparing a flavoured water beverage on the packaging itself, as well as the chosen palette, with colors that perfectly illustrate the result of fruits when entering a liquid.
Yabloom!’s visual identity supports the concept of natural flow, providing liquid elements with color.
Rangahau: Translating the notion of a deep dive underwater, both in finding a name for the action and depicting the colors a fruit exudes when meeting liquid was equally challenging and exciting, as a creative process.
Whakaaweawe: Yabloom! The sound one makes when they dive underwater (splash in English, bloom in Greek), was the main inspiration of the project
Roanga o te Kaupapa: The project started on March 2021 and ended on July 2021
Rerenga Mahi: Infused water makes for a healthy and refreshing beverage. Making the experience optimal requires the aroma and nutritional values of the fruit to be preserved best. The resealable packaging allows for better preservation of the product, since after its initial opening, the remaining fruit can be safely stored back in its sealed container, until the next glass of infused water.
Ngā Mema o te Rōpū: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Graphic Designer: Alexandros Tsakiris