Grassy Premiados Te Mahi Matua: Te Pēke Kawhe nā Dimitri Lociks

Ko te hoahoa Grassy Premiados Te Mahi Matua: Te Pēke Kawhe nā Dimitri Lociks he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2022

Grassy Premiados Te Mahi Matua: Te Pēke Kawhe

nā Dimitri Lociks

Kiritaki: Grassy Caffè

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

27,497

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #128993

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Grassy Premiados Te Mahi Matua: Te Pēke Kawhe

Ko Grassy Premiados he hoahoa pēke mō te kawhe motuhake o Parahi. He āhua koiora, whakawāhanga anō hoki te pouaka, i ahu mai i ngā kākano mahogany, ngā pata kawhe me ngā piko o ngā hoahoa whakaahua hou o Parahi. Ma te āhua whakawāhanga ka taea te whakatārua me te whakaatu motuhake i runga i ngā papa. He kāri mārō te pouaka, kua ramaramatia mā te matte, mā te tāpae wera me te tā tae kotahi. Ka mau te kawhe i roto i tētahi pēke kirihou me tētahi ngongo hei tiaki i ngā pata mai i te hāora. Ma tētahi tapanga piri i te kiriata whakarewa e hiri ai te pouaka me te mau i ngā mōhiohio o te hua, e taea ai te whakarite hohoro mā te utu iti.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Grassy Premiados Te Mahi Matua: Te Pēke Kawhe te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Grassy Premiados Te Mahi Matua: Te Pēke Kawhe he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Grassy Premiados Te Mahi Matua: Te Pēke Kawhe he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Inenga & Pēketanga: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Tūtohu: package, Brazilian coffee, biomimetic, bio design,
Hangarau Whakanao: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Wero Hoahoa: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Rangahau: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Whakaaweawe: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Roanga o te Kaupapa: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Rerenga Mahi: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Ngā Mema o te Rōpū: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Whakamana Whakaahua: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.