Zaku Inc. Ko Te Tuakiri Umanga nā Nobuya Hayasaka

Ko te hoahoa Zaku Inc. Ko Te Tuakiri Umanga nā Nobuya Hayasaka he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2022

Zaku Inc. Ko Te Tuakiri Umanga

nā Nobuya Hayasaka

Kiritaki: Arica Design Inc

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

43,224

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #127734

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Zaku Inc. Ko Te Tuakiri Umanga

E rua nga tikanga o tenei tohu. Koia te ingoa o te kamupene me te pepeha a te kamupene. Kei roto ko te tuhi o nga tohu kanji Japanese, e panui ana te zaku i te ingoa o te kamupene. Kei roto hoki i te kanji te tikanga o te hanga. Ko te ahua o te ringa pai ka hangaia ma te whakamahi i tenei ahuatanga, ko te tikanga ki te hanga. Ma tenei ara, ka whakaatuhia te pepeha a te kamupene mo te Waihanga Pai ki te tohu kotahi. Ko te tohu tohu e whakaatu ana i te pono o te kamupene ki te hanga Pai ki te ao ma nga mahi auaha.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Zaku Inc. Ko Te Tuakiri Umanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zaku Inc. Ko Te Tuakiri Umanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zaku Inc. Ko Te Tuakiri Umanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Inenga & Pēketanga: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Tūtohu: Typography, Logos, Symbols, Corporate Identity, Logotypes
Hangarau Whakanao: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Wero Hoahoa: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Rangahau: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Whakaaweawe: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Roanga o te Kaupapa: It opened in Japan in March 2021.
Rerenga Mahi: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Ngā Mema o te Rōpū: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki