Ko te hoahoa XinJiHao 10 Tarapi Tea nā Evan Chen he kaitoa whakahirahira o te 2022 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2022

XinJiHao 10 Tarapi Tea

nā Evan Chen

Kiritaki: Bama Tea Co., Ltd

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

55,399

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #127647

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō XinJiHao 10 Tarapi Tea

I roto i te tukanga o te tango i te keke tea tekau-tau te pakeke kei te rongoa i roto i te whare putunga maroke o roto, ka whakatuwhera nga kaihoko i te pouaka tii mai i te raina ripeka koura, me te mea e whakatuwhera ana i te tau koura o te tekau tau. Ko te tauira maunga i roto i te pouaka o waho me te whakairo maunga e toru-ahu i roto i te kohua o roto e tohu ana i te maunga i haerehia e te tii i roto i te tukanga o te kawe waka me te maunga i whanau ai te tii, ka hangaia te Pu & #039;er tawhito; tea he ipu me te mahara ahurei.

Te Whakamihi

Mō te A' Design Award Koura

Ko XinJiHao 10 Tarapi Tea te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko XinJiHao 10 Tarapi Tea he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a XinJiHao 10 Tarapi Tea i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains. Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea.
Inenga & Pēketanga: 3000mm*3000mm*3000mm
Tūtohu: logo，packaging，illustrations，graphics
Hangarau Whakanao: Historically, transportation of Pu'er tea has long relied on the caravan to cross the mountains. In order to load more goods, tea will be pressed into round tea cakes, and then loaded into the tea barrel made of bamboo shoots shell, thus forming a unique ring bulge shape of traditional package of Pu'er tea. We introduce this unique shape into the design of tea canister, and at the same time, we also integrate the rolling mountain image of Yunnan Province into the design, symbolizing the mountains that breeds those tea.
Wero Hoahoa: How to combine the quality of "Black Gold Decade" with visual expression.
Rangahau: This is a product of Pu'er tea from Yunnan Province, China. Pu'er tea has a long history. As early as 3000 years ago in the early Zhou Dynasty, Pu groups, the ancestors of Yunnan Province, had already recorded offering tea to King Wu of Zhou Dynasty. The origin of Pu'er tea is located in Yunnan-Guizhou Plateau, which made the transportation very difficult due to the barrier of high mountains.
Whakaaweawe: Pu'er tea has the characteristics of becoming more fragrant as it ages. Pu'er tea stored for a long time has a more unique flavor, so it has higher tasting value. This product selects an aged Pu'er which has been stored for ten years. We selected The Chinese character "ten" from the movable type printing block, one of the Four Great Inventions of ancient China, and combined the product’s most important concept ten with the main picture of outer packaging and the opening mode of packaging.
Roanga o te Kaupapa: The project was launched in Suzhou in March 2021.
Rerenga Mahi: The packaging uses The Chinese character "ten" to skillfully divide the picture into four modules. The upper module turns left and right respectively from the middle line, revealing the golden inner box loaded with abstract mountain sculpture. In the process of taking out the ten-year-old tea cake stored in the internal dry warehouse, consumers open the tea box from the golden cross line, as if opening the golden age of ten years.
Pātene: BamaTea
Ngā Mema o te Rōpū: WenChao Wang
JinFei Yang
BaoHui Qiu
ShengXing Tang
Evan Chen
Ziming Guo
Lei Huang
Guojin Chen
Whakamana Whakaahua: BamaTea