The Treasure of Zbojniks Tapanga Pātara nā Sasha Sharavarau

Ko te hoahoa The Treasure of Zbojniks Tapanga Pātara nā Sasha Sharavarau he kaitoa whakahirahira o te 2022 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2022

The Treasure of Zbojniks Tapanga Pātara

nā Sasha Sharavarau

Kiritaki: St. Nicolaus (client company); Zbojnicka (brand)

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

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Manatokohia te Tūnga Tohu mō #127368

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō The Treasure of Zbojniks Tapanga Pātara

Ko Te Taonga a ngā Zbojnik he hoahoa tapanga mō ngā waipiro hua rākau Zbojnicka. Ko te tikanga o Zbojnicka i te reo Horowākia, he mea nō tētahi Zbojnik. He kaipāhua ngā Zbojnik i uru ki ngā whakaeke ki te pūnaha whakamahi taurekareka, ā, i whakapono te iwi i huna e rātou ngā taonga ki ngā maunga o Horowākia. Ka whakaatu te tapanga i ngā waipiro hei taonga nā ngā Zbojnik. Ka whakaaturia te maunga o Velky Rozsutec ki runga, ā, ko ngā whakapaipai Horowākia mai i ngā rohe rerekē e taiapa ana i te hoahoa. Ka tāia ngā whakaahua momo whakairo ki ngā tae e rua ki runga i te pepa kirīmi kōhatu me tōna kakano ngāwari. Ka whakauruhia te ingoa o te hua mā te tāpuku koura.

Te Whakamihi

Mō te A' Design Award Koura

Ko The Treasure of Zbojniks Tapanga Pātara te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko The Treasure of Zbojniks Tapanga Pātara he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a The Treasure of Zbojniks Tapanga Pātara i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Inenga & Pēketanga: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Tūtohu: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Hangarau Whakanao: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Wero Hoahoa: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Whakaaweawe: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Roanga o te Kaupapa: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Rerenga Mahi: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Ngā Mema o te Rōpū: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Whakamana Whakaahua: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)