Ko te hoahoa The Phoenix Poutāhū nā Te-Sian Shih he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2022

The Phoenix Poutāhū

nā Te-Sian Shih

Kiritaki: Te-Sian Shih

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #127295

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō The Phoenix Poutāhū

Ko te Phoenix he poutāhū matua i hangaia mō tētahi akoranga puoro me tētahi hui ahurea puoro i Taipei. Ko te whakaahua kei waenganui e whakakotahi ana i ngā ngaru puoro ki te āhua o te vaiorina, e hanga ana i tētahi manu Phoenix e whakatuwhera ana i ōna parirau. Ko ngā ngaru karaka i waenganui e tohu ana hoki i tētahi mura ahi, e whakaatu ana i te kaha me te ihiihi o ngā kaipuoro me ngā kaimahi. Ko te papamuri kikorangi pouri i hangaia mai i ngā rārangi piko e whakamahara ana ki te moana me ngā ngaru oro. I hangaia te poutāhū nei mai i ngā rārangi tā katoa, kāore he whakaahua i whakamahia, mā te whakamahi i ngā aratau whakaranu i roto i te pūmanawa whakatikatika whakaahua.

Te Whakamihi

Mō te A' Design Award Rino

Ko The Phoenix Poutāhū te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko The Phoenix Poutāhū he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a The Phoenix Poutāhū mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: She designed this key visual poster for Taipei Music Academy and Festival combines the violin with the image of flame, the phoenix, and the sea and music's sonic (music waves). The poster makes people feel the smooth lines, the sea's feeling, sonic waves, and musicians' enthusiasm.
Inenga & Pēketanga: 18cm width x 0 cm dept x 24cm height
The lines should be thicker than 0.5 mm for printing, so she made each line in the poster thicker than 0.5 mm.
Tūtohu: Visual design, poster design, layout design, key visual design, graphic design.
Hangarau Whakanao: In adobe photoshop, the designer could choose a blend mode group.
She used lines to make two different shapes of images and combined them with adobe photoshop's multiply and color dodge to make the violin with phoenix's wings.
Besides, She made darken blue background with lines that look like waves.
Wero Hoahoa: To create a poster without any real picture was a new challenge for 2021's poster design because, in 2020, the designer used the real violin's image to be the main character. This year she had to create the whole picture by herself.
Rangahau: The trance-formations in eastern music performance are natural and flowing music style, floating clouds, and flowing water.
The shape in the background represents the feeling of flying in music and waves of music.

Besides, The center image combines music waves and a violin shape image, and it looks like a phoenix spreading its wings. The orange-colored waves in the center of the poster represent a flying phoenix. The phoenix represents hard work and the enthusiasm of musicians and all the staff.
Whakaaweawe: The designer designed another key visual poster for Taipei Music Academy and Festival in 2020. She used the real violin's image to be Taipei Music Academy and Festival's main visual, so the team decided to use lines to communicate the abstract music feeling this year to separate the difference between 2020's key visual poster and 2021's poster.
Roanga o te Kaupapa: The project started in September 2020 in Taipei and finished in December 2020 in Taipei, and it was exhibited in the United States in July 2021 due to Taipei's pandemic.
Rerenga Mahi: When people look at the poster, they see the phoenix and violin combined image first.
When viewers follow the background's blue lines, their eyes will see the date, activity's name, and then sponsors' names on it.
Every image has logic to put in its place.
Pātene: Copyrights belong to Te-Sian Shih, 2020.
Whakamana Whakaahua: Designer Te-Sian, Shih, phoenix, 2020.