Jalebi Tuakiri Waitohu nā Raageshwari Kandaswamy

Ko te hoahoa Jalebi Tuakiri Waitohu nā Raageshwari Kandaswamy he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2022

Jalebi Tuakiri Waitohu

nā Raageshwari Kandaswamy

Kiritaki: MIT Institute of Design

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

13,151

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #126528

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Jalebi Tuakiri Waitohu

He tuakiri waitohu a Jalebi mō tētahi kaipakihi tio hukapapa o nāianei. Ko ngā reka o te tio hukapapa e ahu mai ana i ngā mīti reka a Inia o nehe. Ko te momo whakaahua e pā ana ki ngā kaihoko huarahi e hoko ana i ngā mīti reka me ngā mīti tote kua takaia ki te niupepa. Ka tangohia te waitohu mai i te reta J me te takaporo o te jalebi. Ko te momotuhi, te tae me te whakatairite e homai ana ki te tuakiri he āhua mōhio engari he āhua hou. Ka whakamahia te tuakiri ki ngā kapu, kāri tahua kai, pēke me ngā mata kia rite tonu te āhua. Ka hangaia te kāri tahua kai kia maha ngā papa, ā, ko te papa o mua he kiri mārama e whakaatu ana i te ranunga o ngā ahurea.

Te Whakamihi

Mō te A' Design Award Rino

Ko Jalebi Tuakiri Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Jalebi Tuakiri Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Jalebi Tuakiri Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Inenga & Pēketanga: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Tūtohu: Brand Identity, Logo, Identity Design, Ice cream
Hangarau Whakanao: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Wero Hoahoa: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Rangahau: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Whakaaweawe: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Roanga o te Kaupapa: The project started in September 15 as a part of college project and finished in October 3rd.
Rerenga Mahi: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.