Ko te hoahoa Xiaoxiancao Te Putea Tea nā Jin Zhang he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2022

Xiaoxiancao Te Putea Tea

nā Jin Zhang

Kiritaki: Xiao xian cao

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

13,959

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #126463

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Xiaoxiancao Te Putea Tea

Na roto i te rangahau i te takenga mai o nga peke tii, i whakatauhia e te kaihoahoa te korero i roto i te Tang Dynasty, ka mau ki te inu tii me nga karekau e hipoki ana i te waha hei whakaaturanga ataata matua kia mohio ai te tini o nga tangata me te aroha ki te tii i roto i te ahua pai ake. I te tuara, ko te ngawari ki te mohio "tea" ka whakamahia ki te kawe i te waahanga me te whakanui i te ahua o te kounga. Ko te putea tea iti e whakamahi ana i te putea konumohe konumohe me te putea iti motuhake, he pai mo nga kaihoko ki te kawe me te inu.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Xiaoxiancao Te Putea Tea te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Xiaoxiancao Te Putea Tea he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Xiaoxiancao Te Putea Tea i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Inenga & Pēketanga: Box size285mm*100mm*35mmPackage content3g*10
Tūtohu: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Hangarau Whakanao: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Wero Hoahoa: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Rangahau: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Whakaaweawe: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Roanga o te Kaupapa: It will be designed in August 2020 and put on the market in September 2020
Rerenga Mahi: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Ngā Mema o te Rōpū: Designer:Jin Zhang