Smartmoov Tuhinga Matua: Tuakiri Waitohu nā Ricardo Filipe Lopes da Silva

Ko te hoahoa Smartmoov Tuhinga Matua: Tuakiri Waitohu nā Ricardo Filipe Lopes da Silva he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2023

Smartmoov Tuhinga Matua: Tuakiri Waitohu

nā Ricardo Filipe Lopes da Silva

Kiritaki: Smartmoov

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

10,475

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #126213

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Smartmoov Tuhinga Matua: Tuakiri Waitohu

He Kōrero Pukapuka: Ko ngā painga matua o tēnei tauira pakihi ko te nekehanga me te whakaritenga pakihi. Ka taea e te kaipakihi te whakarite i tana pakihi ki tētahi otinga ngāwari ake me te nekehanga, mā reira e whakawhānui ai te toronga o tana pakihi ki te mākete. Ka whakaatu te waitohu i ēnei uara i runga i te āhua hihiri me te āhua o anamata mā tētahi pūnaha ataata rite tonu, e whai kaupapa ana ki te whakaawe i te hunga whāia.

Te Whakamihi

Mō te A' Design Award Rino

Ko Smartmoov Tuhinga Matua: Tuakiri Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Smartmoov Tuhinga Matua: Tuakiri Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Smartmoov Tuhinga Matua: Tuakiri Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Inenga & Pēketanga: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tūtohu: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Hangarau Whakanao: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Wero Hoahoa: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Rangahau: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Whakaaweawe: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Roanga o te Kaupapa: August 2019 to November 2019 in Curitiba, Brazil
Rerenga Mahi: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.