Beijing Winter Olympics Flagship Store Hoahoanga Rototapu Arumoni nā Xiaolu Zhang

Ko te hoahoa Beijing Winter Olympics Flagship Store Hoahoanga Rototapu Arumoni nā Xiaolu Zhang he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

HiriwaRoto Whare· 2021

Beijing Winter Olympics Flagship Store Hoahoanga Rototapu Arumoni

nā Xiaolu Zhang

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Roto Whare

20,430

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #124172

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Beijing Winter Olympics Flagship Store Hoahoanga Rototapu Arumoni

Ko te Toa Matua o ngā Kēmu Takurua Ōrimipia o Beijing he hoahoanga rototapu arumoni i hangaia mō te toa matua tuatahi o te ao mō ngā Kēmu Takurua Ōrimipia 2022. Ko te wāhi 800 mita tapawhā i Beijing ka honoa te hokohoko ki tētahi wāhanga tuku pāpāho e whakamahia ana mō te whakarewatanga hua me ngā pārongo tūmatanui. Ko te toi whakauru i te tomokanga ka whakapiki i te tautohu ā-tirohanga. Ko te tūru kōrero me ngā puka e pā ana ki reira i mahia ki te acrylic mā matomato kua tapahia ki ngā porohita e toru henimita te mātotoru me ngā koki kua whakakanapatia. Ko ngā rama huri tae kua whakanohoia i muri i te acrylic ka waihanga i tētahi āhuatanga hukapapa me te huka rukuhia.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Beijing Winter Olympics Flagship Store Hoahoanga Rototapu Arumoni te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Beijing Winter Olympics Flagship Store Hoahoanga Rototapu Arumoni he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Beijing Winter Olympics Flagship Store Hoahoanga Rototapu Arumoni he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
Inenga & Pēketanga: 800 square meters
Tūtohu: Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
Hangarau Whakanao: The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
Wero Hoahoa: The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
Rangahau: As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
Whakaaweawe: The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
Roanga o te Kaupapa: The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
Rerenga Mahi: In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
Ngā Mema o te Rōpū: Zhangxiaolu
Huangzhihong