Peke ki te ihirangi
Shin Tay Yuan Te Hoahoa o Roto o te Wheketere Tāpoi nā Googoods

Ko te hoahoa Shin Tay Yuan Te Hoahoa o Roto o te Wheketere Tāpoi nā Googoods he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.


HiriwaRoto Whare· 2021

Shin Tay Yuan Te Hoahoa o Roto o te Wheketere Tāpoi

nā Googoods

Kiritaki: Googoods

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Roto Whare

14,512

Ngā Tae

Te Hoahoa

Mō Shin Tay Yuan Te Hoahoa o Roto o te Wheketere Tāpoi

Ko Shin Tay Yuan he wāhi o roto o te wheketere tāpoi mō tētahi kamupene whakapiri uku i te Taone o New Taipei ki Taiwan. Ka whakamahia e te hoahoa ngā rawa wheketere. Ka kitea he papa kua werohia ki te tomokanga. E ahu mai ana te ariā i te tāraro mata, he taputapu whai take i te tukanga whakapiri, ka whakamahia hoki ki ngā ārai iri me te pūnaha tohu. I roto i ngā wheketere uku, ka tāpaehia ngā oko ki runga i ngā papa rākau kia ngāwari ai te whakahaere, ā, ka hurihia taua āhua hei papa kaunga. Ka whakaaturia te hītori o te kamupene mā ngā whakaahua, kaua ko ngā tuhinga roroa. Ka whakamāramahia e te wāhi te ahumahi whakapiri uku ki ngā manuhiri.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Shin Tay Yuan Te Hoahoa o Roto o te Wheketere Tāpoi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Shin Tay Yuan Te Hoahoa o Roto o te Wheketere Tāpoi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Shin Tay Yuan Te Hoahoa o Roto o te Wheketere Tāpoi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
Factory materials are used. The punched-plate is immediately seen when entering the entrance. In addition to modifying the original space decoration, the design concept also comes from the screen printing. It is one of the important tools in the applique process, and it is also used in hanging partitions and indicating systems. When making ceramic decals, the utensils are stacked on wooden boards for easy operation, which is a common scene in ceramic factories, and it is transformed into the counter. The white space with white T-shirt at the entrance is like the white porcelain before the decals. The founder said: “The decals are like the printing on a white T-shirt. googoods have also extended the products to interior design, such as the table use of tiles and tableware used on site.”
Inenga & Pēketanga
The area of the project is 272 sqm.
Tūtohu
interior, space, experiential space, design, googoods, exhibition, culture
Hangarau Whakanao
Wood, Steel, Ceramic Tile, Punched-plate, Porcelain
Wero Hoahoa
Distorted space, arrangement of significant database, arrangement of the service aspect, and the future branding integration as well as early matching of strategic execution.
Rangahau
The Research objective was to learn and understand the brand's spirit and essence. And how could we let everyone understand the production has not come easily and value each product.
Whakaaweawe
Yingge used to be a major ceramic town in Taiwan, but it has been through the problems of population and industry relocation. Shin Tay Yuan is a 50-year-old company in Yingge. Through the revitalization program with regional characteristics design of Taiwan Design Research Institute, googoods uses a modernized space and a simplified process of communication to let the public can easily understand the ceramic decal industry, and find the professionalism of the factory, and feel the value of the product. The most important thing is that people begin to value the quality of life because of these articles for daily use.
Roanga o te Kaupapa
The project started in October 2020 and was completed in January 2021 in New Taipei City, Taiwan.
Rerenga Mahi
For the company introduction, we extracts several important time points and milestones through images, jumping out of the stiff performance and mechanical narrative of literal contents. There are two processes: external and internal. The external process is to allow the guests to understand and achieve communication. By simplification, infographic, and interactive installment, we hope to reduce waste of manpower and increase efficiency. The internal process is to show technical expertise, and let everyone understand the production has not come easily and value each product.
Ngā Mema o te Rōpū
Art Director: Chihong Chuang
Planning: Joy chuang
Graphic: Weichi Pai
Graphic: Hsiangchi Yang
Interior: Shouyun Fu
Interior: Yuwen Huang
Project Manager: Yuhan Hsu
Project Manager: Iju Lin
Whakamana Whakaahua
googoods

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