Ko te hoahoa Clarity Kaupapa Matua: Tuakiri Umanga nā Jeffery Fulton he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.
ParahiWhakairoiro· 2021
Clarity Kaupapa Matua: Tuakiri Umanga
Kiritaki: Clarity Innovations
Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #122345Te Hoahoa
Mō Clarity Kaupapa Matua: Tuakiri Umanga
Kōrero Pukapuka: Ko Clarity he tuakiri umanga i hangaia mō tētahi kamupene hangarau. Ka whakakotahi te waitohu i ngā tohu e rua e whakamahia ana i te waehere, ka whakatakotoria ki roto i tētahi tapatoru e whakaatu ana i te nekehanga whakamua. Ko te tae kikorangi pōuri e kōrero ana mō te pono, engari ko te tae kikorangi kanapa e pā ana ki te hangarau. Ka whakamahia te momotuhi Neo Sans mō tōna āhua hou, e tino tau ana ki ngā koki porowhita o te waitohu. Ka karohia ngā whakawhitinga tae me ngā āhua ngoikore, nō reira ka whakawhirinaki te tuakiri ki ngā āhua ngāwari me ngā pūāhua waehere. Ka whakamahia hoki te tuakiri ki ngā taonga umanga.
Te Whakamihi
Mō te A' Design Award Parahi
Ko Clarity Kaupapa Matua: Tuakiri Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Clarity Kaupapa Matua: Tuakiri Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Clarity Kaupapa Matua: Tuakiri Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
- Whakaaweawe
- Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places. - Ngā Mema o te Rōpū
- Jeffery Fulton
Zoe Rogers
Kaitautoko
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