Ko te hoahoa Organic Tapanga Wāina nā Ximena Ureta he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2021

Organic Tapanga Wāina

nā Ximena Ureta

Kiritaki: MontGras

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

33,890

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #120237

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Organic Tapanga Wāina

He hoahoa tapanga wāina a Organic i hangaia mō tētahi waitohu wāina kua whakamanahia hei wāina māori, hei wāina kaimanga hoki. I whakaawea te tapanga e te pūnaha hauropi whakaora-i-a-ia-anō o ngā māra waina māori, e whakatipuria ana me te kore matū, hua waihanga rānei. Nā taua taurite māori ka tiakina ngā aka waina i ngā riha me ngā mate, ka tautokona hoki te hauora o ngā karepe. Ka tāia te tapanga ki runga pepa hangarua kua whakamanahia, ki ngā tae motuhake e whā, mā te tā matawai ā-offset me ngā whakaoti tāhiraka me tētahi waniara whakamarumaru. Ka whakakapia te panewaro konganuku e ngā whakaahuatanga tā tairanga, nō reira ka karohia ngā pepa konganuku.

Te Whakamihi

Mō te A' Design Award Koura

Ko Organic Tapanga Wāina te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Organic Tapanga Wāina he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Organic Tapanga Wāina i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: MontGras Organic declares the principles of the Gras Family, a socially responsible family. All MontGras wines will be totally summer wines from 2020. This line reflects handcraft and its dedication in the production processes, fundamental pillars of this brand.
The Sauvignon Blanc and Pinot Noir correspond to D.O. Mulchen, Bío-Bío Valley, one of the southernmost wine-producing regions in Chile.
Inenga & Pēketanga: Burgundy Label Dimension: 105x114 mm. Taper of 2 mm per side.
Burgundy Label Size: 105x90 mm.
Tūtohu: Wine label, packaging, design, MontGras, Ximena Ureta, Organic, Chilean wine.
Hangarau Whakanao: Printed on State 100 paper (89 grs / m2), in 4 special colors, in Digital Offset with silkscreen finishes and protective varnish.
Wero Hoahoa: MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company, which was called as "Boldly Attractive", this has been our challenge, to live up to the requirements.
Rangahau: We investigated how to create a product whose materials and manufacturing would be environmentally friendly. With a lightweight bottle and label printed on 100% recycled paper, with FSC certification, avoiding the use of metallised foils. A simulation of printed reliefs was made to avoid metallic stamping.
Whakaaweawe: Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why we highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.
Roanga o te Kaupapa: This project started in June 2020 in Santiago, Chile and ended in January 2021.
Rerenga Mahi: MontGras Organic consumer is very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
Ngā Mema o te Rōpū: Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Illustrations: Benjamin Diéguez. Label Printing: Artica Impresores. Screw cap: Amcor. Capsule: Torrens.
Whakamana Whakaahua: Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Estudio Navarro, Image #5: Jorge Brantmayer