Nanxiang Incity Pūnaha Tohu Ataata nā Zesion Design

Ko te hoahoa Nanxiang Incity Pūnaha Tohu Ataata nā Zesion Design he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2021

Nanxiang Incity Pūnaha Tohu Ataata

nā Zesion Design

Kiritaki: Zesion Design

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

17,915

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #119978

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Nanxiang Incity Pūnaha Tohu Ataata

Ko Nanxiang Incity he pūnaha tohu ataata i hangaia mō tētahi toa hokohoko nui i Shanghai. E ahu mai ana te hoahoa i te ahurea ā-rohe o Nanxiang, he wāhi e mōhiotia ana mō ngā kōtuku me ngā temepara, ā, ka whakawhitihia te āhua o ngā kōtuku e rere takirua ana hei whakaahua tohu waitara. Ka whakanohotia ngā ārahi papa me ngā rārangi kaihoko ki ngā tomokanga me ngā putanga o ngā arawhata whakaeke me ngā wāhi e whakawhiti ana ngā rere manuhiri. Ka tāia te tā ārai mangumangu mā ki ngā rau māramarama, kia mārama tonu ai te kupu me ngā tohu ā-waho. Ka whakamahia e ngā wāhanga iri ngā pūtokataka whakaata e hono ana ki roto i te toa hokohoko.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Nanxiang Incity Pūnaha Tohu Ataata te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Nanxiang Incity Pūnaha Tohu Ataata he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Nanxiang Incity Pūnaha Tohu Ataata he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Inenga & Pēketanga: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Tūtohu: Visual Signage,Way finding,VI,Logo,Graphics
Hangarau Whakanao: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Wero Hoahoa: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Rangahau: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Whakaaweawe: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Roanga o te Kaupapa: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Rerenga Mahi: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Ngā Mema o te Rōpū: Jie Zhou