Sogurt With Love and All Things Good Te Kaupapa Matua o te Takoha: Te Whakapaketanga Waiūhipa Hukapapa nā Jimmy Chew

Ko te hoahoa Sogurt With Love and All Things Good Te Kaupapa Matua o te Takoha: Te Whakapaketanga Waiūhipa Hukapapa nā Jimmy Chew he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2021

Sogurt With Love and All Things Good Te Kaupapa Matua o te Takoha: Te Whakapaketanga Waiūhipa Hukapapa

nā Jimmy Chew

Kiritaki: Sogurt

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

14,338

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #119936

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Sogurt With Love and All Things Good Te Kaupapa Matua o te Takoha: Te Whakapaketanga Waiūhipa Hukapapa

Ko te Tuhinga Pukapuka: Ko Sogurt With Love and All Things Good he hoahoa whakapaketanga mō ngā kapu aihikirimi waiūhipa hukapapa. Ka whakamahia ngā tae hou hei whakaata i tētahi reo waitohu tata, mama te ngākau, ā, whaiaronui hoki. Ko ngā whakaahua kua whakatakotoria ki runga i a rātou ko ētahi atu e whakatinana ana i te honotanga o ngā kai matua i roto i ia reka kua hangaia. Kua whakaritea te tuhinga momo, te tohu whakaahua me te whakatakoto hei whakaatu mārama i ngā mōhiohio mō te hua, me te āwhina hoki i te pānui ngāwari. Kua whakakapia te taupoki kirihou o te whakapaketanga o mua ki tētahi taupoki pepa. Ia kapu e mau ana i te 125 mirinita, ā, he 74 mirimita te whānui.

Te Whakamihi

Mō te A' Design Award Rino

Ko Sogurt With Love and All Things Good Te Kaupapa Matua o te Takoha: Te Whakapaketanga Waiūhipa Hukapapa te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Sogurt With Love and All Things Good Te Kaupapa Matua o te Takoha: Te Whakapaketanga Waiūhipa Hukapapa he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Sogurt With Love and All Things Good Te Kaupapa Matua o te Takoha: Te Whakapaketanga Waiūhipa Hukapapa mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.

Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour.
Inenga & Pēketanga: 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup
Tūtohu: Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
Hangarau Whakanao: Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.

By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values.
Wero Hoahoa: The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
Rangahau: The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.

These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience.
Whakaaweawe: Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.

The ultimate intention is a visual identity specially created to accentuate positivity and liveliness.
Roanga o te Kaupapa: The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
Rerenga Mahi: The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.

The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability.
Ngā Mema o te Rōpū: Creative Director : Jimmy Chew
Designer : Jimmy Chew
Whakamana Whakaahua: Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.