Ko te hoahoa Rename Whakaingoa Anō nā Xue Jiang he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2021

Rename Whakaingoa Anō

nā Xue Jiang

Kiritaki: 869 School of Design

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

7,892

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #119760

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Rename Whakaingoa Anō

He whakaaturanga hoahoa a Whakaingoa Anō e pātai ana ki te whakaaro mō ngā paearu me ngā ine. Ka whakamahia e te whakaaturanga tētahi reo ātaahua i tangohia mai i ngā taputapu ine. Ka whakakotahitia te whakaahua tuhi, te kohikohinga (collage), me te whakaahua whakaata, ā, ka tuhia ngā āhua tūāpapa e whā mai i tētahi huinga tapatoru, ka whakahiatohia hei āhua pūrerehua. He rōrena roa pepa e mahi ana pēnā he ine rīpene, nā reira ka taea e ngā manuhiri te kōwhiri, te hanga rānei i tētahi wāhanga kohikohinga e rite ana ki tō rātou ake āhua, ka mauria atu i roto i tētahi pēke kōnae. Ka whakamahia he kākahu PVC mārama me te rōrena pepa mō te whakaaturanga.

Te Whakamihi

Mō te A' Design Award Rino

Ko Rename Whakaingoa Anō te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Rename Whakaingoa Anō he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Rename Whakaingoa Anō mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: From the creative perspectives of two young artists,the Redefinition is jointly initiated.The exhibition will break people’s stereotypes of standards and question and reflect on the concept of measurement via standard visual language.Into the exhibition,the unfolded scroll is like a tape measure,you can assign different meanings to the scale,select the basic tools for measurement and the set of triangular plates,and make experimental collages.Here,your standards are redefined by yourself.Illustration,to convey their own definition standards in various aspects through exhibitions.
Inenga & Pēketanga: Transparent PVC cloth 1300mmx1450mm
Toilet paper roll paper diameter outer diameter 135mmx100mm
Tūtohu: Rename, standard, measurement, ruler
Hangarau Whakanao: Transparent PVC cloth, toilet paper roll paper
Wero Hoahoa: The most difficult part of this exhibition lies in how to present standards via new forms and what are carriers to present the concept of measurement.To start with the flexible ruler was thought as the carrier,but it is only a tool that can not interact with the masses well.Thus the roll paper was used to replace the flexible ruler,because roll paper is characterized by good interactivity and transmission as daily necessities,and it can be better understood by the masses via the visual design.
Rangahau: Therefore this research focused on the standard of beauty in the current society to study the process of facing standards,breaking the routine and realizing selfassertion and the illustration,collage and photography were selected for expression.First of all this research selected four basic graphics of the triangle set for further expression via illustrations,and then conducted free collage to form butterflies.People and work are integrated into each other in the ordinary environment for shooting.
Whakaaweawe: Butterflies are beautiful for their wings,and people are more attractive for their shiny moments.Since we are not perfect ourselves,we have more development space to try, experience,and recombine.Photography and illustration are combined to simulate butterflies for shaping.Since it does not meet the standard,make it become the standard and redefine its unique self.
Roanga o te Kaupapa: This project was started in Dalian in November,2020 and completed in Dalian in January,2021,which was further exhibited at ACX Xinghai Art Center in December,2020.
Rerenga Mahi: This work selected the basic measuring tools and the standard graphics in the triangle set for further collage so as to represent four kinds of characters.Measurement is a fundamental method to understand the world,or else everything is fuzzy.The way of measurement is to define a basic unit,and then conduct splicing via numerous units.You can select a section with the same or similar character as yours from the roll paper or conduct collage at the scene,and then taking it away after placing in a file bag. In this way,everyone can find themselves,and become a standard regardless of perfection or not.
Ngā Mema o te Rōpū: Creative Director: Xue Jiang
Designer: Jialin Zhao
Illuetrator: Huizi Wu
Whakamana Whakaahua: Creator Wu Huizi，in 2021，RENAME