LendMe Mahi Tuatahi: Tuakiri Waitohu nā Ruis Vargas

Ko te hoahoa LendMe Mahi Tuatahi: Tuakiri Waitohu nā Ruis Vargas he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2021

LendMe Mahi Tuatahi: Tuakiri Waitohu

nā Ruis Vargas

Kiritaki: Laika

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

13,005

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #119666

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō LendMe Mahi Tuatahi: Tuakiri Waitohu

Kōrero Pukapuka: Ko LendMe he tuakiri waitohu i hangaia mō tētahi kamupene e mahi ana i te mākete taurewa whare. Ka whakamahi te waitohu i tētahi hanganga whakaahua e pā ana ki ngā waehere tāruatanga e whakataurite ana tētahi ki tētahi, e tohu ana i tētahi whakaaro pāngarau me tētahi hononga rua-ahu i waenganui i te kamupene me āna kiritaki. Ko te kōwhiringa tae he whakaōrite, ko te waiporopora te tūāpapa, ko te karaka me te kikorangi ngā tae tautoko mō ngā karere me ngā hunga whakarongo rerekē. Ko ngā whakamahinga kei roto ko ngā kāri pakihi, ngā kōpaki reta, tētahi whakaaturanga whakahaere me tētahi papa rama huarahi.

Te Whakamihi

Mō te A' Design Award Rino

Ko LendMe Mahi Tuatahi: Tuakiri Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko LendMe Mahi Tuatahi: Tuakiri Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a LendMe Mahi Tuatahi: Tuakiri Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Inenga & Pēketanga: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Tūtohu: Brand, logotype, illustration, visual identity, Laika Design
Hangarau Whakanao: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Wero Hoahoa: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Rangahau: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Whakaaweawe: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Roanga o te Kaupapa: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Rerenga Mahi: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Pātene: Laika Design
Ngā Mema o te Rōpū: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Whakamana Whakaahua: Laika Design