Peke ki te ihirangi
East Travel Kōpaki Inu Waipiro nā Wen Liu, Bo Zheng and Weijie Kang

Ko te hoahoa East Travel Kōpaki Inu Waipiro nā Wen Liu, Bo Zheng and Weijie Kang he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.


HiriwaTakai· 2021

East Travel Kōpaki Inu Waipiro

nā Wen Liu, Bo Zheng and Weijie Kang

Kiritaki: Shenzhen Oracle Creative Design Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

20,651

Ngā Tae

Te Hoahoa

Mō East Travel Kōpaki Inu Waipiro

Ko East Travel he hoahoa kōpaki mō te baijiu, he waipiro whakawera tuku iho nō Haina. He puoto karaehe pōrewa māmā te pātara e ngāwari ai te whakaputa nui. He rite te taupoki ki ngā ripo wai, hei tohu i te kounga teitei o te wai i whakamahia ki te hanga waipiro. He pepa motuhake te tapanga, ā, kua parahitia te whakaahua me te ingoa hua. He mea hanga te kōpaki o waho mai i te bagasse pēhi, te muka i toe mai i muri i te whakaparanga o te tō kā, he rauemi ka pirau māori. E whakawhirinaki ana te hoahoa ki te ahurea puehu o Haina me ngā tikanga hanga waipiro tuku iho.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko East Travel Kōpaki Inu Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko East Travel Kōpaki Inu Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko East Travel Kōpaki Inu Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
Inenga & Pēketanga
Width 400mm* Depth 110mm* Height 150mm
Tūtohu
East Travel, Baijiu, Baijiu packaging
Hangarau Whakanao
Glass, Bagasse
Wero Hoahoa
Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
Rangahau
The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
Whakaaweawe
Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
Roanga o te Kaupapa
2020.01~2020.03 Shenzhen,China
Rerenga Mahi
The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
Ngā Mema o te Rōpū
Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang

Kaitautoko

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