4Vita Herbs Te Kaupapa Matua: Te Whakakākahu Inu Otaota nā Maria Stylianaki

Ko te hoahoa 4Vita Herbs Te Kaupapa Matua: Te Whakakākahu Inu Otaota nā Maria Stylianaki he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2021

4Vita Herbs Te Kaupapa Matua: Te Whakakākahu Inu Otaota

nā Maria Stylianaki

Kiritaki: Deep Blue Design

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #119262

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō 4Vita Herbs Te Kaupapa Matua: Te Whakakākahu Inu Otaota

Ko te Kuputuhi Pukapuka: Ko 4Vita Herbs he hoahoatanga whakakākahu mō ētahi momo otaota e whakamahia ana hei hanga inu. Kei ia kōpaki tētahi whakaahua tuhi, ā, mā tētahi papa tae kotahitanga e hono ai ngā whakaahua kia kotahi te tuakiritanga ataata mō te rārangi. I whakaarohia ngā tae kanapa mai i ngā tae o ngā māra otaota, he rerekē i ngā tae iti e kitea ana i ngā hua ōrite. Kua whakatakotoria te kuputuhi whakaahua ki mua o te kōpaki, kaua ki muri, kia tere ai te pānui i ngā painga me ngā mōhiohio matua. He kōpaki kirihou "doy pack" te kōpaki, he tapeka ki te hipi (zipper) hei pupuri i te hōu o ngā otaota whai muri i te wā tuatahi e huakina ai.

Te Whakamihi

Mō te A' Design Award Parahi

Ko 4Vita Herbs Te Kaupapa Matua: Te Whakakākahu Inu Otaota te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko 4Vita Herbs Te Kaupapa Matua: Te Whakakākahu Inu Otaota he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a 4Vita Herbs Te Kaupapa Matua: Te Whakakākahu Inu Otaota i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
Inenga & Pēketanga: The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
Tūtohu: 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
Hangarau Whakanao: This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
Wero Hoahoa: The most complicated part was to understand the differences and benefits of all herbs.
Rangahau: Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
Whakaaweawe: A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
Roanga o te Kaupapa: The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
Rerenga Mahi: The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
Ngā Mema o te Rōpū: Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis
Whakamana Whakaahua: Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.