Constellation Te Pūhera Whakangao Ahi nā Sunhwa Lee and Wenyuan Chen

Ko te hoahoa Constellation Te Pūhera Whakangao Ahi nā Sunhwa Lee and Wenyuan Chen he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2021

Constellation Te Pūhera Whakangao Ahi

nā Sunhwa Lee and Wenyuan Chen

Kiritaki: Zippo (China) Outdoor Products Co., Ltd.

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

31,784

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #119120

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Constellation Te Pūhera Whakangao Ahi

Ko Constellation he hoahoa pūhera whakaputanga iti mō ngā ahi whakangao kohikohi. Ka whiti te pūhera mā ngā ira iti kei runga i tōna mata, ā, ka taea ngā rama te whakakā takitahi hei hanga i ngā tohu kāhui whetū rerekē. I te mutunga o te pānga, ka āta memeha ngā rama, ka hoki mai anō. Ka taea te pānga rama te whakahiko anō mā te taura USB, ā, ka mau mō te tekau mā rua hāora ina kī katoa te hiko. Ka mau ngā ahi ki te pūhera o roto mā ngā autō, nō reira ka taea hoki te pouaka te whakamahi hei whakaaturanga. Ka whātuia mai tētahi kurupae tapatoru huna kei muri kia tū tika ai te pūhera. Ko te pepa te matū matua i whakamahia.

Te Whakamihi

Mō te A' Design Award Koura

Ko Constellation Te Pūhera Whakangao Ahi te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Constellation Te Pūhera Whakangao Ahi he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Constellation Te Pūhera Whakangao Ahi i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
Inenga & Pēketanga: Outbox size: 435x435x123mm
Inner plate size: 365x75mm
Tūtohu: Zippo, lighter, packaging, packaging design, innovative, inspiring
Hangarau Whakanao: The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
Wero Hoahoa: To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
Rangahau: Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.

As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products.
Whakaaweawe: The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night.
Roanga o te Kaupapa: The project started in April 2020 and launched in February 2021 in China.
Rerenga Mahi: The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
Pātene: Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274

The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029.
Ngā Mema o te Rōpū: Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen