Pepsi Culture Can Series Te Tāpirihanga Kēna Inu nā PepsiCo Design and Innovation

Ko te hoahoa Pepsi Culture Can Series Te Tāpirihanga Kēna Inu nā PepsiCo Design and Innovation he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.

KouraTakai· 2021

Pepsi Culture Can Series Te Tāpirihanga Kēna Inu

nā PepsiCo Design and Innovation

Kiritaki: PepsiCo Design & Innovation

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #118919

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Pepsi Culture Can Series Te Tāpirihanga Kēna Inu

Ko te Rangatū Kēna Ahurea a Pepsi he hōtaka tāpirihanga tuku-iti mō ngā kēna inu. Ka whakamahia e te rangatū nei ngā hoahoa ā-rohe tūturu ki ngā kēna e hokona ana ki ngā mākete huri noa i te ao. Neke atu i te 40 ngā hoahoa ahurei i waihangatia, ā, i whakahohea te rangatū nei ki roto i ngā whenua neke atu i te 10. Ko ia hoahoa e ahu mai ana i te ahurea ā-rohe, tae atu ki ngā tohu, ngā kai, ngā whakaahua, ngā puoro me ngā hoahoanga whare. Ko te whakaaro ārahi ko te whakaaro ā-ao, ko te mahi ā-rohe. Ka whakanui te Rangatū Kēna Ahurea a Pepsi i te wairua, i te ahurea me te hapori o ngā mākete ā-rohe.

Te Whakamihi

Mō te A' Design Award Koura

Ko Pepsi Culture Can Series Te Tāpirihanga Kēna Inu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Pepsi Culture Can Series Te Tāpirihanga Kēna Inu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Pepsi Culture Can Series Te Tāpirihanga Kēna Inu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs.
Tūtohu: Packaging, Beverage
Whakaaweawe: Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together. The symbols. The food. The images. The music. The architecture. All the stuff of culture we turn to for hope and joy. This global series celebrates the spirit, the culture and the community of our local markets.
Ngā Mema o te Rōpū: PepsiCo Design & Innovation

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