Peke ki te ihirangi
LIFEWTR S8 Unconventional Canvas Te Pūhera Wai Pounamu nā PepsiCo Design and Innovation

Ko te hoahoa LIFEWTR S8 Unconventional Canvas Te Pūhera Wai Pounamu nā PepsiCo Design and Innovation he kaitoa whakahirahira o te 2021 A' Design Award Koura i te Wāhanga Whakataetae Hoahoa Takai.


KouraTakai· 2021

LIFEWTR S8 Unconventional Canvas Te Pūhera Wai Pounamu

nā PepsiCo Design and Innovation

Kiritaki: PepsiCo Design & Innovation

Kaitoa o te A' Design Award Koura i te Wāhanga Takai

29,469

Ngā Tae

Te Hoahoa

Mō LIFEWTR S8 Unconventional Canvas Te Pūhera Wai Pounamu

Ko LIFEWTR Series 8 Unconventional Canvas he hoahoa pūhera pounamu mō tētahi waitohu wai kounga nui. Ka noho te tapanga o te pounamu hei papa peita mā ngā ringatoi hou e puea ake ana, nō reira ka noho te pūhera hei puna mō te whakamākūkū me te whakaawenga hoki. Ka whakaatu a Series 8 i ngā mahi a ētahi ringatoi tokotoru puta noa i te peita, te whakairo me ngā mahi ki runga pepa, tae atu ki ngā tūhuratanga o ngā hītori kē e whakaurua ai ngā wāhine kiri tae ki roto i ngā kōrero ahurea. Ka kawea ngā mahi toi mā roto i ngā whakawhitinga kōrero a te waitohu, i roto i ngā toa me ngā huihuinga mataora, e whai wāhi ai ngā ringatoi kua whakaatuhia ki te ao whānui.

Te Whakamihi

Mō te A' Design Award Koura

Ko LIFEWTR S8 Unconventional Canvas Te Pūhera Wai Pounamu te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko LIFEWTR S8 Unconventional Canvas Te Pūhera Wai Pounamu he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a LIFEWTR S8 Unconventional Canvas Te Pūhera Wai Pounamu i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
LIFEWTR is a premium water brand committed to advancing and showcasing sources of creativity. LIFEWTR fuses creativity and purpose, serving as a source of both hydration and inspiration as a platform for emerging artists. Design is at the heart of the LIFEWTR brand, first and foremost on the bottle, and it is carried through in all brand communication, from the telling of featured artists authentic stories to content to how it appears in store and at live events.
Tūtohu
Packaging, Beverage
Whakaaweawe
LIFEWTR Series 8 features the work of Lilian Martinez, Tofer Chin and Sarah Zapata. Through the mediums of painting, sculpture and works on paper, Lillian Martinez explores alternate histories where women of color are not excluded from specific cultural narratives. Unconventional Canvas exemplifies LIFEWTR as a unique proposition in the global hydration category as the series gains worldwide reach through LIFEWTR and their partnership with global art.
Ngā Mema o te Rōpū
PepsiCo Design & Innovation

Kaitautoko

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E Tika Ana Kia Whakanuia Ngā Hoahoa Pai

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