Ko te hoahoa Minimo Pouaka Koha nā Rilind Hoxha he kaitoa whakahirahira o te 2026 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Taonga Koha.

ParahiTaonga Koha· 2026

Minimo Pouaka Koha

nā Rilind Hoxha

Kiritaki: Why Agency

Kaitoa o te A' Design Award Parahi i te Wāhanga Taonga Koha

10,740

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #118886

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Minimo Pouaka Koha

Ko Minimo he kohinga whakapaipai mō ngā tamariki nā Smaragd 1969, ā, ko te pouaka koha me te wheako koha katoa i hangaia e Why Agency. I hoahoatia te ariā e pā ana ki te koha taonga tuatahi a te tamaiti, e huri ana i te wā e whiwhi ai i te whakapaipai hei wheako ngahau, hei wheako e maumaharatia ana hoki. I te taha o ngā taonga whakapaipai, kei roto i te pouaka he mōkihi pānui piri e whakaatu ana i ngā hoahoa mai i te kohinga kōura, he pukapuka tāruarua, he pene karakara, me tētahi Uruwhenua Pēpi Minimo mō ngā kaihoko tuatahi. Ka whakatenatena ia wāhanga i ngā tamariki ki te tūhura, ki te auaha, me te hono atu ki te kohinga i tua atu i te whakapaipai anō.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Minimo Pouaka Koha te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Minimo Pouaka Koha he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Minimo Pouaka Koha i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Inenga & Pēketanga: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tūtohu: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Hangarau Whakanao: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Wero Hoahoa: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Rangahau: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Whakaaweawe: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Roanga o te Kaupapa: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Rerenga Mahi: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Ngā Mema o te Rōpū: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Whakamana Whakaahua: Semi Alili