Timing Sauce Mahi Matua: Waitohu Ahumahi nā Wai Ching Chan

Ko te hoahoa Timing Sauce Mahi Matua: Waitohu Ahumahi nā Wai Ching Chan he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2022

Timing Sauce Mahi Matua: Waitohu Ahumahi

nā Wai Ching Chan

Kiritaki: Timing Sauce

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

10,678

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #118426

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Timing Sauce Mahi Matua: Waitohu Ahumahi

Kuputuhi Pukapuka: Ko Timing Sauce he kaupapa waitohu ahumahi i hangaia mō tētahi kaihanga ranu kai. Ko tēnei mahi e whakauru ana i tētahi ingoa waitohu hōu, he waitohu (logo), he kōpaki hoko me ngā rauemi hoko. Ko te ingoa o mua e pā ana ki te pasta, ehara i te mea e hāngai ana ki ngā hua e hokona ana, nō reira i whiriwhiria he ingoa hōu. Ka whakamahia e te waitohu ngā āhua tauwhāiti e whakaatu ana i tētahi ranu me tētahi mata ataata. Nā te rangahau tae i ārahi i te kōwhiringa tae, ā, he maha ngā huinga tae i whakamātauhia hei whakaputa i te koa me te hiakai. Ka tāia ngā tapanga (labels) ki runga i te PVC kanapa taumaru wai, ā, e toru ngā rahi kua hangaia mō ngā pounamu 120, 150, me te 180 mira rita.

Te Whakamihi

Mō te A' Design Award Rino

Ko Timing Sauce Mahi Matua: Waitohu Ahumahi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Timing Sauce Mahi Matua: Waitohu Ahumahi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Timing Sauce Mahi Matua: Waitohu Ahumahi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Inenga & Pēketanga: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tūtohu: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Hangarau Whakanao: Label Material: PVC gloss label waterproof
Wero Hoahoa: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Rangahau: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Whakaaweawe: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Roanga o te Kaupapa: Hong Kong