Beimu Te Mahi Matua: Te Roro o te Toa Matua nā Huson

Ko te hoahoa Beimu Te Mahi Matua: Te Roro o te Toa Matua nā Huson he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Roto Whare me te Whakaaturanga.

ParahiRoto Whare· 2021

Beimu Te Mahi Matua: Te Roro o te Toa Matua

nā Huson

Kiritaki: Beimu Home

Kaitoa o te A' Design Award Parahi i te Wāhanga Roto Whare

11,250

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #116018

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Beimu Te Mahi Matua: Te Roro o te Toa Matua

Kuputuhi Pukapuka: Ko Beimu he roro toa matua kei Dongguan, Haina, e hipoki ana i te 800 mita tapawha. Ko te hoahoa e whakangoikore ana i te whakaaturanga o ngā hua, ā, e whakanui ana i te wāhi ake, nā reira ka mau ngā manuhiri e te ahua o te roro. Kua tapahia te mata o mua kia mea poraka mangu me te mā, me ngā rārangi ngāwari. I te taha o te tohu waitohu, kua whakatuwherahia tētahi matapihi kotahi o te 3.3 mita tapawha, e hanga ana i te tirohanga ā-tuarua i waenga i roto me waho. Ko te whero me te mangu e hanga ana i tētahi ara roa e whakapoto ana i te nekehanga. Ko ngā tēpu me ngā tūru o ngā rahinga rerekē e tuku ana i ētahi horopaki mō te hui, te okioki, me te kōrerorero.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Beimu Te Mahi Matua: Te Roro o te Toa Matua te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Beimu Te Mahi Matua: Te Roro o te Toa Matua he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Beimu Te Mahi Matua: Te Roro o te Toa Matua i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The client of Beimu flagship store hopes to further improve its brand paradigm through space design strategy.

The creative logic of a designer consists of three parts: the change of business model and the manipulation of consumer psychology under the background of the era; the uniqueness and displeasure of cultural aesthetics in the context of globalization; and the gradual design refinement technology starting from concept to form
Inenga & Pēketanga: The store is about 40M（L）*20M（W） and covers an area of 800 square meters.
Tūtohu: Flagship store, BEIMU Home, Commercial Exhibition, OD·O office
Hangarau Whakanao: designers strive to create the symbol and spirit of the brand. Through the building facade, black and white color blocks are cut out with simple lines. Beside the highlighted brand logo, only a window of 3.3 square meters is opened to form a mutual peeping relationship inside and outside. The window plays the role of "soul and eye" and sends heartbeat signals to passers-by. Red and black construct a maze of time stagnation, guiding visitors to observe and pay attention to the strangeness after alienation. On the one hand, the deliberately elongated channel serves as the adjustment and transition of emotions, and on the other hand, it further strengthens the curiosity of the first-time visitors. Mirrors, stairs, and clever use of light all connect the feelings between people and space.
Wero Hoahoa: Symbol and spirit communication of brand building
Rangahau: the creative logic of designers consists of three parts: the change of business model and the pinch of consumer psychology under the background of the great times, the uniqueness and unpleasure of cultural aesthetics in the context of globalization, and the gradual design refinement technology which begins with the concept of form.
Whakaaweawe: Designers advocate weakening products, emphasizing space, retaining visitors with the charm of space itself, and achieving stronger business interaction. The development of the Internet has transformed space into a new space of the dual world of reality and virtual. Therefore, the design of modern commercial space not only depends on pure aesthetic judgment, but also bears the responsibility of brand identity media.
Roanga o te Kaupapa: The project started in Dongguan in April 2020 and completed in September 2020, opening to the outside world.
Rerenga Mahi: How to ease the antagonistic relationship between buyers and sellers is the focus of designers' thinking.
Provide multiple negotiation scenarios for visitors to choose from, the designer's purpose is to weaken the commercial characteristics of space. The combination of tables and chairs with different scales and styles shows that the space is not only a place for commercial negotiation, but also a clubhouse for old friends gathering, but also a place for leisure and rest for the surrounding residents.
Ngā Mema o te Rōpū: HUSON
Zhou Yanjie
Yi Yongxian
Lin Wuyuan
Ye Bohui
Tang Xiaobo
Whakamana Whakaahua: Picture#0000：photographer Ouyang yun,2020
Picture#0001：photographer Ouyang yun,2020
Picture#0002：photographer Ouyang yun,2020
Picture#0003：photographer Ouyang yun,2020
Picture#0004：photographer Ouyang yun,2020