Action Means Everything Ko Te Panui Whakatairanga nā Hsiao-Wen Hu

Ko te hoahoa Action Means Everything Ko Te Panui Whakatairanga nā Hsiao-Wen Hu he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2021

Action Means Everything Ko Te Panui Whakatairanga

nā Hsiao-Wen Hu

Kiritaki: Hsiao-Wen Hu

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

42,241

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #114235

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Action Means Everything Ko Te Panui Whakatairanga

Ko tenei kaupapa whakahau e tautoko ana i te hiranga o nga mahi i runga i nga oati kau, e whai ana kia kite nga tangata i nga huringa me te whakamanatanga i kawea mai e te whai waahi kaha. He kaupapa i timatahia e ia hei whakamaumahara whaiaro a te kaihoahoa mo te hiranga o te mahi, me te whakautu ki te kaupapa hapori i taua wa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Action Means Everything Ko Te Panui Whakatairanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Action Means Everything Ko Te Panui Whakatairanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Action Means Everything Ko Te Panui Whakatairanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Inenga & Pēketanga: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Tūtohu: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Hangarau Whakanao: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Wero Hoahoa: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Whakaaweawe: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Rerenga Mahi: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Pānuitia te Pānui Pāpāho

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