The Cairo Citadel Tuakiri Umanga nā Rana Galal

Ko te hoahoa The Cairo Citadel Tuakiri Umanga nā Rana Galal he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2021

The Cairo Citadel Tuakiri Umanga

nā Rana Galal

Kiritaki: Rana Galal

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #113295

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō The Cairo Citadel Tuakiri Umanga

Ko te Cairo Citadel he tuakiri umanga i hangaia mō tētahi wāhi hītori i Ihipa. Ko te tuakiri e hangaia ana i runga i te kaupapa o te rerekētanga, e whakaatahia ana i roto i te kupu whakarite City of Contrast. Ko te mangu me te mā ngā tae matua, ā, ko tētahi tae tuarua e whakaatu ana ki tētahi kaupapa hītori i pā ki roto i te citadel. Ko te waitohu reo rua kua whakatakotoria ki te āhua poraka ka taea te wehe ki ngā tapawhā rua e tū ana i te taha ki te taha, e whakaatu ana i te panonitanga ahurea. I tīpakohia a Helvetica Neue hei momotuhi matua nō tōna āhua matū, ngāwari. I muri mai, i whakawhanakehia tētahi pūnaha tohu ki te kaupapa kotahi.

Te Whakamihi

Mō te A' Design Award Rino

Ko The Cairo Citadel Tuakiri Umanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko The Cairo Citadel Tuakiri Umanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a The Cairo Citadel Tuakiri Umanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Inenga & Pēketanga: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Tūtohu: Logo, Branding, Signage system, Typography, Visual Identity
Hangarau Whakanao: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Wero Hoahoa: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Rangahau: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Whakaaweawe: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Roanga o te Kaupapa: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Rerenga Mahi: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Pātene: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Ngā Mema o te Rōpū: none.