New HQ New Rules Pūnaha Tohu nā Hd Communication Kft.

Ko te hoahoa New HQ New Rules Pūnaha Tohu nā Hd Communication Kft. he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2021

New HQ New Rules Pūnaha Tohu

nā Hd Communication Kft.

Kiritaki: Magyar Telekom

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #112485

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō New HQ New Rules Pūnaha Tohu

He pūnaha tohu a New HQ New Rules i hangaia mō te tari matua hou o Magyar Telekom. Ka whakaatuhia e te pūnaha tohu tētahi huinga ture mō te whanonga i te tari. He mā te hoahoa engari he tākaro anō hoki, nā reira ka rite ngā ture ki te pōhiri, kaua ki te whakahau. Ka whakaatu ngā whakaahua i ngā āhuatanga tari o ia rā me te whakakatakata me te āhua tangata. Ka rerekē te momo ā-analoga i te rahi me te āhua hou o te whare. Ko te whāinga he waihanga i tētahi urupare kare ā-roto tonu me te akiaki i te tangata kia whai i ngā ture me te ataata.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko New HQ New Rules Pūnaha Tohu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko New HQ New Rules Pūnaha Tohu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko New HQ New Rules Pūnaha Tohu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Tūtohu: Office building, Signage, Illustration, Design, System of Norm
Whakaaweawe: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Roanga o te Kaupapa: Permanent
Ngā Mema o te Rōpū: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

Pānuitia te Pānui Pāpāho

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