Lazarus Effekt Ngā Whakaahua Kaupapa nā Lara Wilkin

Ko te hoahoa Lazarus Effekt Ngā Whakaahua Kaupapa nā Lara Wilkin he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2021

Lazarus Effekt Ngā Whakaahua Kaupapa

nā Lara Wilkin

Kiritaki: Lara Wilkin

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

11,849

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #111279

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Lazarus Effekt Ngā Whakaahua Kaupapa

Ko Lazarus Effekt he huinga whakaahua kaupapa i hangaia mō tētahi kaupapa mōhiotanga whakawhitiwhiti pāpāho e pā ana ki te Lazarus effect. Ko te Lazarus effect, he kupu i hangaia e te tohunga paleontology a David Jablonski, e whakaahua ana i te kitenga anō o tētahi momo koiora i whakaarohia kua ngaro, kua mate rānei. Ka whakaatuhia e ngā whakaahua ngā tipu me ngā kararehe kua kitea anō. Ka tāhia ia āhua hei whakaahua vector mangu-mā, kei roto hoki he taipitopito nui, kia taea ai e ngā kaimātakitaki te kite i ētahi atu āhuatanga mā te tirotiro roa ake. Ko ngā tā nui e mahi ana hei kī whakaahua e hono ana i ngā pānui, ngā puka pānui, ngā kara, me ngā kauwhata mōhiohio.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Lazarus Effekt Ngā Whakaahua Kaupapa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Lazarus Effekt Ngā Whakaahua Kaupapa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Lazarus Effekt Ngā Whakaahua Kaupapa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Inenga & Pēketanga: main illustration 32000 mm / 23428 mm
Tūtohu: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Hangarau Whakanao: Drawn layout and adobe illustrator vectors
Wero Hoahoa: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Rangahau: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Whakaaweawe: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Roanga o te Kaupapa: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Rerenga Mahi: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Ngā Mema o te Rōpū: Lara Wilkin
Whakamana Whakaahua: Lara Wilkin