Yanghe Personal Letters Baijiu Te Whakamahinga Matua: Te Whakakete Waipiro nā Zhaoxin Zhu and Dongyan Ruan

Ko te hoahoa Yanghe Personal Letters Baijiu Te Whakamahinga Matua: Te Whakakete Waipiro nā Zhaoxin Zhu and Dongyan Ruan he kaitoa whakahirahira o te 2021 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2021

Yanghe Personal Letters Baijiu Te Whakamahinga Matua: Te Whakakete Waipiro

nā Zhaoxin Zhu and Dongyan Ruan

Kiritaki: Jiangsu Yanghe Distillery Co., Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

15,082

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #110714

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Yanghe Personal Letters Baijiu Te Whakamahinga Matua: Te Whakakete Waipiro

Ko Yanghe Personal Letters Baijiu he whakakete mō tētahi waipiro Hainamana i whakaputaina ki Suqian, porowini o Jiangsu, he rohe rongonui mō tāna whakaputa waipiro. Ko te hoahoa e whakaatu ana i te tuhi taera o nga tohunga tuhi Hainamana i te āhua o nga reta tuhi-a-ringa, i te mea he mahere rohe e whakaatu ana i nga awa, roto me te repo e karapoti ana i te whare tunu waipiro. Ko te pounamu i hangaia mai i te kirihou me tētahi kanapa mā ma-mate, ā, ka taea te whakamahi i te pōtae pounamu hei kapu inu. Ko te pouaka o waho i hangaia mai i te pepa mīngoingo taiao-pai kua takaia ki tētahi uhi pepa, ā, he māmā noa te whakatuwhera i te pouaka.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Yanghe Personal Letters Baijiu Te Whakamahinga Matua: Te Whakakete Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Yanghe Personal Letters Baijiu Te Whakamahinga Matua: Te Whakakete Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Yanghe Personal Letters Baijiu Te Whakamahinga Matua: Te Whakakete Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Inenga & Pēketanga: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Tūtohu: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Hangarau Whakanao: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Wero Hoahoa: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Rangahau: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Whakaaweawe: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Roanga o te Kaupapa: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Rerenga Mahi: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Ngā Mema o te Rōpū: Designer: Dongyan Ruan
Whakamana Whakaahua: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.